[Hiring] Paid Search Account Director @829 Studios

Role Description

The Paid Search Account Director is a senior individual contributor responsible for owning the strategy, performance, and execution of a high-investment enterprise paid search program (multi-million dollar monthly spend). This role serves as the primary subject matter expert and strategic lead across all paid search initiatives, driving scalable growth through advanced optimization, data-driven decision making, and cross-channel integration.

You will operate as the day-to-day strategic owner of one of the agency’s most complex and high-impact accounts—partnering closely with senior client stakeholders, internal channel leads, and analytics teams to deliver measurable business outcomes.

What You'll Do

• Strategic Ownership & Leadership
  • Own the end-to-end paid search strategy for a large-scale enterprise account, aligning investment to business goals, seasonality, and growth targets.
  • Translate business objectives into full-funnel search strategies, including non-brand, brand, Shopping, Performance Max, and emerging formats.
  • Act as the primary strategic advisor to client stakeholders, delivering proactive recommendations grounded in data and market trends.
  • Lead annual, quarterly, and monthly planning, including forecasting, budget allocation, and scenario modeling.
  • Identify and prioritize incremental growth opportunities across audiences, query expansion, and automation.
• Performance Management & Optimization
  • Own performance against core KPIs (CPA, ROAS, revenue, LTV, pipeline contribution).
  • Develop and execute advanced optimization frameworks across bidding, audience segmentation, creative, and landing pages.
  • Build and maintain testing roadmaps, continuously validating hypotheses and scaling successful initiatives.
  • Diagnose performance trends and quickly resolve issues related to pacing, tracking, or efficiency.
• Operational Excellence
  • Maintain hands-on ownership of campaign architecture, including account structure, keyword strategy, and audience frameworks.
  • Ensure best-in-class implementation across platforms such as Google and Microsoft Ads networks.
  • Oversee campaign builds, QA, and trafficking to ensure accuracy and scalability.
• Analysis & Cross-Channel Collaboration
  • Analyze large datasets to extract actionable insights and translate them into clear strategic narratives.
  • Partner with analytics teams to evolve forecasting models, incrementality testing, and attribution approaches.
  • Partner with Paid Social, SEO, Programmatic, and Creative teams to ensure integrated media strategies.
• Innovation & Thought Leadership
  • Stay ahead of platform changes, AI advancements, and industry trends, proactively applying learnings.
  • Identify and implement emerging opportunities (e.g., automation, new campaign types, audience signals).
  • Act as an internal and client-facing thought leader in paid search.
  • Contribute to agency POVs, frameworks, and best practices for enterprise-scale accounts.

Qualifications

• 6–10+ years of experience in paid search / performance marketing.
• Proven experience managing enterprise-level accounts with significant monthly spend ($1M+).
• Deep expertise in platforms such as Google Ads, Microsoft Ads, and SA360.
• Strong analytical skills with the ability to translate data into strategic recommendations.
• Demonstrated ability to influence senior stakeholders and drive strategic decisions.
• Hands-on experience with bidding strategies, feed-based campaigns, and automation.

Requirements

• Familiarity with WordPress or a similar CMS.
• Familiarity with attribution tools, CDPs, and advanced analytics environments.
• Exposure to experimentation frameworks (incrementality, geo-testing, lift studies).

Benefits

• Remote Workplace: Option to work at the office in Boston or remotely in select states.
• Paid Time Off: Generous paid vacation benefits that increase each year, 14 Company Holidays, and Summer Fridays.
• 401K + Match: 401K plan with 4% Safe Harbor employer match after one year of employment.
• Life Insurance Benefit: No-cost coverage to ensure peace of mind for your family.
• Short Term Disability Benefit: Coverage for illness or injury that keeps you out of work.
• Healthcare: Competitive healthcare plans with significant employer coverage.
• Commuter Benefits: Pre-tax funds allocation towards your commute.
• Continuing Education: Access to webinars, learning platforms, and funding for conferences.