[Hiring] Paid Media Strategist @Power Digital

Role Description

The Paid Media Strategist is responsible for owning the execution, performance, and growth of Paid Media advertising campaigns within their book of business. They are oriented towards the clients’ business success, tying their efforts to the greater business goals. They are self-starters and autonomously own their responsibilities. The Strategist works hand-in-hand with account leadership to ideate and evolve the strategy of their service within the broader media mix. They are responsible for:

• Owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.
• Providing insights and forward-thinking strategy to clients on an ongoing basis.
• Having a strong understanding of their service’s strategy and the levers to pull to drive performance.

Responsibilities

• Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes.
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific sources of truth (e.g. GA, Shopify, etc.).
• Participate and engage in weekly department scrums and training sessions to further channel knowledge.
• Continuously seek to improve campaign performance against client goals.
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients.
• Seek to utilize available AI and outsource resources to assist in their workflow wherever possible.
• Participate in the development process for new department training materials.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Qualifications

• 2-3 years of digital marketing experience; 1+ years in an agency setting.
• Minimum 2 years of hands-on experience with Search Engine Marketing.
• Experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development.
• Significant campaign management experience in one or more of the following additional campaign types:
  • Performance Max
  • Standard Shopping
  • YouTube Ads
  • Display Advertising
  • Local campaigns
  • Bing Ads
• Proficiency in Google/Microsoft Office Suite(s).
• Proficiency in Google Analytics.
• Strong understanding of full-funnel marketing and paid media’s place in the funnel.

Requirements

• Strong written and verbal communication skills.
• Strong organizational and project management skills.
• Self-motivated individual with a strong desire to succeed.
• Excellent interpersonal skills.
• Strong work ethic and ability to learn quickly and independently.
• Interested in a long-lasting relationship with a growing company.

Key Performance Indicators (KPIs)

• $9.5k team-member EBITDA.
• Maintain below 10% Client Churn Rate.
• 5-6 Accounts.

Most Important Things (MITs)

• Excellence in channel production and account performance.
• Cross-channel collaboration.
• Internal communication.