[Hiring] Paid Media Specialist @D2B

Role Description

We are seeking a seasoned Paid Media Specialist to manage and optimise Google Ads campaigns across Australia, the US, and New Zealand. This hands-on, execution-focused role requires precision in budget management, campaign strategy, and regulatory compliance in therapeutic goods marketing. You will oversee the full campaign lifecycle — from planning and launch to optimisation and reporting — handling monthly media spends ranging from $10K to $250K+.

• Plan, build, launch, and optimise Google Ads campaigns across Search, Performance Max, Display, YouTube, and Demand Gen.
• Manage and execute Meta Ads (Facebook & Instagram) campaigns as a secondary channel, including audience strategy, creative testing, and performance optimisation.
• Allocate and manage monthly media budgets ($10K–$250K+) across multiple accounts, platforms, and markets (AU, US, NZ).
• Develop bidding strategies, audience segmentation, ad copy testing, and landing page recommendations to drive measurable performance.
• Ensure campaigns comply with Google’s Therapeutic Goods Advertising (TGA) policies and, where applicable, AHPRA advertising guidelines.
• Monitor and adapt campaigns in response to regulatory or platform policy changes.
• Deliver clear, actionable performance reporting to stakeholders and clients.
• Collaborate with creative, content, and web teams to optimise full-funnel conversion performance.
• Stay updated on Google Ads platform changes, beta features, and emerging best practices.

Qualifications

• 5+ years of hands-on Google Ads management experience.
• Proven experience managing monthly media spends between $10K–$250K+.
• Strong knowledge of TGA ad policies for restricted healthcare/therapeutic verticals.
• Experience running campaigns in AU, US, and/or NZ markets with understanding of regional nuances.
• Deep proficiency in Google Ads campaign types: Search, PMax, Display, YouTube/Video, and Demand Gen.
• Hands-on experience with Meta Ads (Facebook & Instagram).
• Strong analytical skills with experience in GA4, Looker Studio, and Excel/Sheets.
• Excellent attention to detail, especially around compliance and budget management.

Requirements

• Detail-oriented and compliance-conscious.
• Commercially minded — every media dollar counts.
• Clear communicator able to translate campaign performance for non-technical stakeholders.
• Self-directed and proactive.
• Comfortable working across time zones for AU, US, and NZ markets.

Benefits

• Competitive salary and benefits.
• Flexible, hybrid, or remote working arrangements.
• Opportunity to work across international markets in a high-impact role.
• Collaborative team that values expertise, autonomy, and results.
• Professional development budget for conferences and certifications.