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Marketing
Paid Media Specialist
@Darkroom
[Hiring] Paid Media Specialist @Darkroom
Apr 10, 2025 - Darkroom is hiring a remote Paid Media Specialist. 💸 Salary: unspecified. 📍Location: Brazil, Portugal, Mexico.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
This role involves planning, developing, and implementing comprehensive paid media strategies to increase brand visibility and recognition and drive new user acquisition and leads via paid media campaigns.
- Conduct thorough brand and website audits to understand clients’ key value propositions, core products, and brand aesthetics.
- Conduct competitive research to ensure success in the ad space and new acquisition audience targeting.
- Manage between 5-10 paid media accounts (including Google/YouTube Ads, Pinterest, Facebook/Instagram Ads, LinkedIn Ads, and other social platforms) on behalf of clients, with aggregate monthly spends ranging between $25,000 - $1M.
- Utilize Platform Ad Managers, third-party reporting tools, and Google Analytics to develop insights and action items intended to increase clients’ revenues month-over-month.
- Understand important KPI and industry-wide benchmarks throughout all steps in the e-commerce marketing funnel.
- Implement real-time and reactionary ad-buying decisions across multiple platforms in response to trends on ads platforms.
- Preemptively develop quarterly strategies for clientele based on perceived success metrics, ad spends, YoY performance metrics, and projections.
- Deep dive into competitor research, industry knowns, and brand identity to manage client expectations and brainstorm new marketing initiatives.
- Understand digital marketing best practices and contribute to overarching marketing strategies to ensure client success.
- Understand full-funnel marketing strategies to ensure new acquisition, list growth, e-commerce, website CRO, retention, and overall client success.
- Understand client needs for success and preemptively deliver projections and forecasts that inform client quarterly strategy.
Qualifications
- 5+ years minimum of paid media advertising experience preferred.
- 5+ years minimum managing paid search and paid social advertising for growth clients, or clients spending $100k+ minimum monthly aggregate spend.
- Expertise in developing, testing, and optimizing advertisement copy and creative.
- Experience in keyword targeting and audience optimization across multiple platforms.
- Background in creative consultation for successful Paid Social Ads that convert.
- Background in data-derived decision-making and forecasting budgets/spend projections linked to perceived results.
- Experience using Google Analytics to develop insights and report them to stakeholders.
Benefits
- Unlimited Vacation Policy and Holidays: Flexible vacation policy and 10 holidays throughout the year.
- Remote-first culture with a strong community base, with hubs in various locations.
- Parental Leave: Flexible parental leave benefits to support new parents.
- Equity incentives and a profit-sharing opportunity.
- Endless opportunities for growth through interdisciplinary collaboration.
Equal Opportunity Statement
Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
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| 📍 | Be aware of the location restriction for this remote position: Brazil, Portugal, Mexico |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
Brazil, Portugal, Mexico
|
|
Job Type
full-time
|
Posted
Apr 10, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Brazil, Portugal, Mexico |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
