[Hiring] Paid Media & Shopify Growth Specialist @Somewhere

Role Description

This role owns paid acquisition across Google and Meta and supports the storefront work that paid traffic depends on — building sale pages, seasonal landing pages, and campaign-specific collections inside Shopify. Google currently performs well for us. Meta is the growth opportunity and a stated focus.

This is a builder's role. You will not have a paid media manager above you or a developer beside you. You will own the channel, measure it honestly, and improve it.

Key Responsibilities

• Paid Media Strategy & Management
  • Own strategy, build, and day-to-day management of Google Ads (Search, Shopping, Performance Max, Remarketing)
  • Own and scale Meta Ads across prospecting and retargeting, including audience structure and creative testing
  • Manage budget pacing, bid strategy, and allocation across channels
  • Maintain and optimize product feeds for Google Shopping and the Meta catalog
• Performance Analysis & Reporting
  • Track ROAS, CAC, conversion rate, and revenue contribution by channel
  • Deliver a clear recurring performance report written for a non-technical audience
  • Run structured A/B tests on creative, copy, audiences, and landing pages
  • Identify what is working and recommend where to spend more or pull back
• Shopify Site & Landing Page Development (Light)
  • Build and publish sale pages, seasonal landing pages, and campaign pages within our existing Shopify theme
  • Make theme-level updates and layout adjustments
  • Troubleshoot Shopify app issues and conflicts
  • Ensure pages are mobile-optimized, on-brand, and built for conversion
• Creative & Brand Collaboration
  • Partner with the internal team on ad creative that reflects a luxury fashion aesthetic
  • Adapt brand and product assets into ad and landing page formats
  • Ensure consistency between ad creative, landing page, and on-site experience
• SEO & Organic Support
  • Maintain on-page SEO fundamentals across product, collection, and landing pages
  • Monitor site performance and technical SEO health
  • Identify organic opportunities that complement paid spend

Qualifications

• 3+ years managing Google Ads and Meta Ads with direct budget ownership
• Demonstrated ecommerce or DTC paid media experience with revenue accountability, not lead-gen only
• Hands-on Shopify experience, including building pages within an existing theme
• Fluency with AI-assisted build and design tools to execute light development work independently
• Proficiency in Google Ads Manager, Meta Ads Manager, and GA4
• Product feed management experience (Google Merchant Center, Meta catalog)
• Excellent written and spoken English; able to explain performance to a non-technical owner
• Reliable, self-directed work habits with minimal supervision

Preferred Qualifications

• Experience in women's fashion, apparel, luxury, or premium retail
• Klaviyo experience
• Working knowledge of Shopify Liquid, HTML, or CSS
• Google Ads and/or Meta Blueprint certification
• Conversion rate optimization and landing page testing experience
• Canva or Figma proficiency

Ideal Candidate Profile

• You are commercially minded and creatively fluent.
• You are self-directed.
• You are resourceful with technology.
• You are a clear communicator.
• You have taste.

Benefits

• You will own a growing digital channel for a heritage brand at a genuine inflection point.
• Working directly with ownership with short decision cycles and visible impact.
• This is a long-term role on a small, collaborative team that treats remote team members as full members of the business.