[Hiring] Paid Media Manager @Incubeta

Role Description

Responsible for leading the Paid Media area with a strategic focus and high standards from both a technical and operational perspective. Designs and implements high-impact paid strategies and campaigns for major clients. Accountable for maximizing advertising ROI, developing specialized talent, fostering continuous innovation, and ensuring operational excellence across all campaigns.

Key Responsibilities

• Leadership, Strategy & Area Development
  • Design and implement the area's strategic vision, including new services, processes, talent development, and profitability.
  • Lead and develop the Paid Media team, ensuring technical training and soft-skills growth, aligned with business objectives.
  • Create and implement standardized and innovative processes, generating knowledge assets, efficient workflows, and scalable solutions.
  • Ensure ongoing training for the team and self, including certifications, internal/external training, and self-learning on platforms, trends, and tools.
• Client Management & Value Proposition
  • Prepare strategic and technical proposals for new business and existing clients, ensuring feasibility, profitability, and alignment with commercial objectives.
  • Collaborate with internal teams and client stakeholders to deliver user-centric, integrated campaigns.
• Execution, Performance & Financial Control
  • Oversee proper execution of multichannel campaigns (Google Ads, Meta, DV360, Amazon, TikTok, etc.), maximizing performance and branding results within the assigned budget.
  • Ensure technical quality, operational efficiency, and goal achievement for each campaign, including setup, monitoring, optimization, budget control, and ROI.
• Analysis & Continuous Improvement
  • Analyze campaign and audience data to generate insights and continuous, documented, and actionable optimization proposals for the client and team.
  • Record and document processes, learnings, activities, and results to ensure traceability, operational order, and area efficiency.

Qualifications

• Bachelor's degree in Advertising, Communications, Marketing, or a related field.
• Preferred: Master's in Digital Marketing, Analytics, or Commercial Management.

Requirements

• 4+ years in roles related to branding and/or performance strategy and digital media buying, with experience across platforms such as:
  • Google Ads
  • Microsoft/Bing Ads
  • DV360
  • Campaign Manager 360
  • Search Ads 360
  • Meta (Facebook & Instagram)
  • LinkedIn
• Experience with reporting tools such as Looker Studio.
• Experience with digital measurement tools, including Google Analytics 4 (GA4), pixel implementation, and tagging.
• Strong ability to design branding and/or performance strategies.
• Intermediate to advanced English, with the ability to read technical documentation and communicate with global clients.
• Preferred experience in consulting, agency, or client-service environments.

Preferred Certifications

• Google Ads Certifications (Search, Display, Video, Shopping)
• Meta Blueprint
• Google Analytics 4 Certification
• Google Marketing Platform Certifications (DV360, CM360, SA360)

What We're Looking For

We are looking for a strategic, technically strong Paid Media leader who can balance high-level vision with hands-on accountability for team performance, client results, and ROI.

Benefits

You will join a global, collaborative and entrepreneurial environment where you can have a direct impact on how media is delivered across the Americas. This is an opportunity to shape the standards, processes and operating model behind a growing media execution function, while working alongside senior media leadership and a global media capability team.