[Hiring] Paid Media Manager @Flock

Role Description

Reporting to the Paid Search Manager, this role is for a digital marketer who thinks in audiences first and channels second. You will own paid media execution across a growing mix of channels, with deep expertise in paid social and genuine fluency across the broader digital landscape. This role supports three distinct business verticals -- Law Enforcement, Commercial, and Community Safety -- each with its own audience and buying cycle.

The Role

• Own Cross-Channel Paid Media Execution
  • Execute and optimize paid media campaigns across channels including Meta, LinkedIn, Reddit, programmatic display, and emerging platforms, with paid social as your primary area of depth.
  • Maintain working knowledge of paid search and how it fits into the broader channel mix.
  • Develop audience segmentation strategies that align channel selection, creative, and messaging to buyer personas and funnel stage.
  • Manage daily campaign operations including audience targeting, bid strategy, budget pacing, exclusion management, creative iteration, and conversion tracking.
  • Collaborate with agency or contractor partners on day-to-day execution.
• Drive a Culture of Experimentation
  • Build and maintain a structured testing framework across creative, audiences, placements, and bidding strategies.
  • Proactively evaluate emerging channels and ad formats.
  • Stay current on platform changes, new ad products, and industry trends.
• Own Creative Quality and Briefing
  • Serve as the quality bar for paid media creative.
  • Write strong creative briefs that provide necessary context for creative teams.
  • Maintain an active creative testing cadence with documented performance feedback.
• Build for Scale and Report on Performance
  • Stand up new paid media channels and vendor relationships.
  • Document campaign processes, naming conventions, and operating procedures.
  • Own campaign tracking and reporting across all active channels.

Qualifications

• 5+ years of hands-on paid media experience in B2B.
• Deep expertise in Meta Ads and LinkedIn Campaign Manager.
• Experience working in long, complex B2B sales cycles.
• Audience-first approach to channel strategy.
• Proven ability to build and execute a structured testing framework.
• Strong creative briefing skills.
• Strong analytical skills with the ability to interpret performance data.
• Clear communicator who can translate paid media strategy into business language.
• Self-directed and organized; manages multiple priorities.
• Treats the paid media program like an owner.
• Genuinely curious about what is next in digital advertising.

Requirements

• Experience with ABM platforms and intent-based targeting.
• Familiarity with CTV, podcast advertising, or content syndication.
• Familiarity with programmatic platforms such as StackAdapt or equivalent DSPs.
• Salesforce reporting experience and understanding of marketing attribution models.
• Experience with creative analytics tools or AI-assisted tools for creative ideation.
• Platform certifications across relevant paid media channels.

Benefits

• Flexible PTO: Non-accrual PTO, plus 11 company holidays.
• Fully-paid health benefits plan for employees: including Medical, Dental, and Vision.
• Family Leave: 12 weeks of 100% paid parental leave.
• Fertility & Family Benefits: $50,000-lifetime maximum benefit for eligible expenses.
• Spring Health: Variety of mental health benefits tailored to individual needs.
• Caregiver Support: Partnered with Cariloop for caregiver support.
• Carta Tax Advisor: 1:1 sessions with Equity Tax Advisors.
• ERGs: Four ERGs today - Women of Flock, Flock Proud, LEOs, and Melanin Motion.
• WFH Stipend: $150 per month for working from home costs.
• Productivity Stipend: $300 per year for personal development tools.
• Home Office Stipend: A one-time $750 to create your dream office.