[Hiring] Paid Media Implementation Specialist @JUICE

Role Description

The Paid Media Implementation Specialist is responsible for executing, optimizing, and supporting digital marketing initiatives across paid search and paid social platforms while serving as a key operational and strategic partner to Senior Paid Media Strategists.

This role is designed for individuals who understand paid media beyond campaign execution. Successful candidates can:

• Conduct account audits
• Identify inconsistencies and implementation errors
• Troubleshoot platform challenges
• Recognize performance opportunities
• Contribute insights that strengthen overall account strategy

Working closely with Senior Paid Media Strategists, this individual helps translate strategy into action, ensuring:

• Campaigns are implemented accurately
• Tracking is functioning properly
• Accounts remain healthy and aligned with client goals

While this role does not own primary client communication or overall account strategy, it plays an important role in:

• Strategic execution
• Account analysis
• Optimization efforts across paid search and paid social programs

What You'll Do

Campaign & Platform Execution

• Build, launch, and manage campaigns across Google Ads, Meta, LinkedIn, Microsoft Ads, and other advertising platforms
• Implement campaign updates, audience changes, creative launches, budget adjustments, and tracking requirements
• Ensure all platform implementations align with strategist recommendations and client objectives
• Maintain campaign accuracy, platform organization, and account hygiene
• Execute optimizations and testing initiatives as directed by Senior Paid Media Strategists

Account Auditing & Health Monitoring

• Conduct routine account audits to identify performance gaps, implementation issues, inefficiencies, and optimization opportunities
• Monitor accounts for pacing issues, budget concerns, tracking problems, disapproved ads, broken automations, and platform errors
• Identify inconsistencies across campaigns, ad groups, audiences, creative assets, and tracking setups
• Proactively surface risks and opportunities before they impact performance
• Escalate findings and recommendations to Senior Paid Media Strategists

Strategic Support & Collaboration

• Collaborate closely with Senior Paid Media Strategists to execute integrated paid search and paid social strategies
• Translate strategic recommendations into accurate and timely platform execution
• Contribute insights and recommendations based on account audits, platform analysis, and campaign performance
• Assist in identifying growth opportunities and optimization initiatives across client accounts
• Support strategic testing programs and performance improvement initiatives
• Help drive client retention through operational excellence and proactive problem-solving

Implementation & Technical Support

• Configure conversion tracking, pixels, platform integrations, and event measurement
• Validate tracking accuracy and troubleshoot implementation issues
• Support onboarding and setup of new client accounts
• Assist with platform migrations, account restructures, and operational projects
• Ensure measurement and attribution systems are functioning properly across platforms

Process & Documentation

• Maintain internal documentation, implementation procedures, and account records
• Ensure consistent execution standards across all accounts
• Contribute to process improvements and operational efficiencies
• Support the development of best practices across paid search and paid social teams

Qualifications

• 3+ years of paid media experience
• Hands-on experience with:
  • Google Ads
  • Meta Ads
  • Microsoft Ads
  • LinkedIn Ads
• Strong understanding of campaign setup, optimization, audience targeting, bidding strategies, and conversion tracking
• Experience supporting both Paid Search and Paid Social programs
• Ability to conduct account audits and identify performance, tracking, and implementation issues
• Ability to identify opportunities for improvement and recommend actionable solutions
• Strong analytical and problem-solving skills
• Excellent attention to detail
• Strong organizational and time management skills
• Ability to collaborate effectively with senior stakeholders and cross-functional teams
• Ability to work effectively in a fast-paced agency environment

Preferred

• Agency experience managing multiple client accounts
• Experience with Google Tag Manager and Google Analytics
• Familiarity with CRM and marketing automation platforms
• Understanding of attribution modeling and performance reporting
• Experience supporting multi-channel growth strategies
• Experience implementing advanced tracking and measurement frameworks

Success Measures

• Accuracy and speed of campaign implementation
• Reduction in platform, tracking, and operational errors
• Proactive identification of account risks, inconsistencies, and optimization opportunities
• Meaningful contributions to account performance through audits, analysis, and recommendations
• Effective collaboration with Senior Paid Media Strategists on strategic initiatives
• Support of client retention and account growth goals
• Ability to execute strategic initiatives with minimal oversight
• Contribution to operational efficiency and process improvement across the organization