Role Description
ŌURA is seeking a Paid Media Coordinator to support the planning, coordination, and optimization of paid media across North American markets, with a primary focus on US, Canada, and Mexico. This role plays a critical part in enabling successful regional activation by coordinating across channel experts, agency partners, and cross-functional teams. You’ll partner closely with global channel leads, analytics, creative, and agency collaborators to deliver high-performing, full-funnel media programs that drive growth, efficiency, and brand impact in North America.
What you will do:
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Strategy & Planning (North America)
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Contribute to the development of comprehensive paid media briefs, aligning cross-functional stakeholders on objectives, channel mix, audiences, creative needs, budget allocation, and measurement framework.
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Support the development of market-specific media strategies and plans, working closely with external agency partners and internal stakeholders.
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Review regional budget allocations, identifying shifts based on performance trends, seasonality, and business priorities.
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Campaign Execution
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Coordinate regional campaign execution by aligning timelines, deliverables, and launch readiness across internal channel experts and agency partners.
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Review channel plans and campaign setups to ensure alignment with briefs, budgets, and regional priorities before launch.
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Monitor pacing and in-flight performance, flagging risks or gaps and partnering with channel leads and agency teams to implement optimizations.
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Agency & Partner Collaboration
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Support day-to-day coordination with agency partners, ensuring priorities, timelines, and deliverables stay aligned.
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Help identify risks, bottlenecks, and misalignment, escalating to appropriate leads with clear context.
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Support evaluation of new platform opportunities, betas, and test proposals in collaboration with channel experts.
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Cross-Functional Partnership
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Collaborate with Brand, Creative, Retail, B2B, and Analytics teams to align paid media with broader business priorities.
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Align on campaign objectives, measurement approach, and reporting cadence.
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Share insights that inform future launches and marketing initiatives.
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Measurement & Optimization
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Monitor full-funnel performance across North America, with clear visibility into CAC and incremental impact.
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Translate campaign data into actionable insights and optimization recommendations in partnership with channel leads.
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Support the creation of succinct performance recaps for marketing leadership and cross-functional stakeholders.
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Process & Team Operations
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Maintain budgets, spend trackers, and campaign calendars.
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Help improve workflows between global channel leads, agency partners, and regional stakeholders.
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Contribute to scalable processes as regional media investment grows.
Qualifications
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3–5+ years of paid media experience (agency or in-house), with hands-on exposure across multiple channels (paid social, paid search, programmatic, retail media).
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Experience supporting campaign execution and performance across the full funnel.
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Strong understanding of performance metrics (e.g. CAC) and familiarity with incrementality and MMM/MTA frameworks.
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Experience partnering cross-functionally with creative, analytics, and business stakeholders to drive alignment and results.
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Confidence in managing agencies and evaluating media plans, optimizations, and testing roadmaps.
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Highly organized and proactive, with strong project management and communication skills in fast-paced environments.
Benefits
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Competitive salary and equity packages
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Health, dental, vision insurance, and mental health resources
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An Oura Ring of your own plus employee discounts for friends & family
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20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
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Paid sick leave and parental leave
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Oura takes a market-based approach to pay, which may vary depending on your location.
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Region 1: $93,500 - $110,000
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Region 2: $85,000 - $100,000
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Region 3: $79,900 - $94,000