[Hiring] Paid Ads Specialist (Google and Meta) @Manila Recruitment

Role Description

As an Ads Specialist, you will be responsible for planning, managing, and optimizing paid advertising campaigns across Google, Meta, and other social media platforms to drive qualified leads, increase sales, and maximize return on investment (ROI). You will leverage your expertise in campaign strategy, audience targeting, conversion tracking, and performance analysis to deliver data-driven results and continuously improve campaign performance in alignment with business objectives.

Duties and Responsibilities

• Plan, create, manage, and optimise paid campaigns across:
  • Google Ads (Search, Display, Performance Max, YouTube)
  • Meta Ads (Facebook & Instagram)
• Conduct keyword research, audience targeting, and competitor analysis
• Monitor campaign performance and adjust budgets, bidding, creatives, and targeting
• Set up and manage conversion tracking using:
  • Google Tag Manager
  • Google Analytics (GA4)
  • Meta Pixel / Conversions API
• Prepare weekly and monthly performance reports with actionable insights
• Perform A/B testing on ad creatives, copy, landing pages, and audiences
• Collaborate with designers and content teams to develop high-performing ads
• Ensure campaigns align with overall business goals and KPIs
• Stay updated with platform changes, trends, and best practices

Qualifications

• At least 3 years of proven experience managing Google Ads and Meta Ads campaigns
• Strong understanding of digital marketing metrics and KPIs
• Experience with GA4, GTM, and conversion tracking setup
• Ability to analyse data and optimise for ROAS, CPA, CTR, and conversions
• Excellent communication and reporting skills
• Strong attention to detail and time management

Requirements

• Experience with lead generation and eCommerce campaigns
• Google Ads Certifications
• Meta Blueprint Certification
• Experience with CRM integrations and remarketing campaigns
• Knowledge of SEO and landing page optimisation