[Hiring] Organic Social Media Manager @Winona

Role Description

The Organic Social Media Manager is responsible for the day-to-day operation of Winona's organic social channels:

• Planning the content calendar
• Briefing the teams and creators who produce the work
• Publishing across platforms
• Engaging externally to grow reach

The role translates the channel strategy set by the Head of Social and the performance insights provided by Growth into a consistent, on-brand presence that reaches women navigating menopause.

This is a planning and creative direction role. The Organic Social Media Manager owns the content plan and the posting strategy — what is produced, for which platform, when, and how often — and is expected to bring an independent point of view on the audience rather than executing recommendations without interpretation.

Overarching channel strategy and all paid media remain outside the role.

Reporting and Cross-Functional Relationships

Direction is received from:

• Head of Social: channel strategy, priorities, quarterly goals, and final content approval
• Growth: performance insights and content recommendations, including signals from Community and Lifecycle on messaging performance

Key partners include:

• Creative/Design: produces statics and video against briefs provided by this role
• Content/SEO: supplies long-form editorial for adaptation to social
• Patient Services: responds to inbound comments and direct messages regarding the brand, products, orders, and clinical questions
• Community: owns the Winona community app and platform
• Paid: owns the influencer program and supplies trending TikTok content
• PR: amplification opportunities, press coverage, and coordinated responses
• Copy: edits captions drafted by this role

Out of scope:

• Paid social strategy, buying, and budget management
• The influencer program, including briefs, contracts, and paid creator relationships
• Responding to inbound questions in comments and direct messages

Core Responsibilities

• Posting strategy, content planning, and publishing: Own the posting strategy across all owned channels.
• Brand persona accounts: Publish and maintain organic content for Winona's brand persona accounts.
• Concepting and briefing: Develop concepts and create ClickUp tickets that direct all production.
• Repurposing content from paid media and other channels: Identify and adapt content originally produced for paid media for use on organic social.
• Outbound engagement: Engage proactively on external accounts to build reach, relationships, and recognition for Winona.
• Reporting: Deliver regular performance reporting against the KPIs set by the Head of Social.

Qualifications

• 3–5 years managing organic social for a brand or agency
• Demonstrated strength in creative briefing
• A strong editorial eye for short-form video
• Strong copywriting skills
• Practical fluency with AI writing tools
• Thorough working knowledge of Instagram and TikTok mechanics
• Daily presence on primary channels: Instagram, TikTok, and Facebook
• Consistent cadence on secondary channels: YouTube Shorts, X, and Pinterest
• Strong analytical skills
• Proven reliability in a role with a fixed publishing schedule
• The range to write and publish in multiple distinct voices

Requirements

• Experience in healthcare, telehealth, supplements, or wellness (preferred)
• A record of account growth driven by outbound engagement (preferred)
• Familiarity with menopause, perimenopause, or women's midlife health (preferred)

Benefits

• Remote-first, work wherever you choose
• Unlimited paid time off
• Paid non-working holidays per country of residence
• Medical/Dental/Vision insurance (US-W2)
• Referral bonuses
• Financial support for online courses
• Fun and casual work environment
• Employee engagement activities and virtual gatherings

Company Description

Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification.