[Hiring] Organic Social Media Content Creator & Growth Marketer @Murano Global

Role Description

We are looking for a highly creative, strategic, and execution-focused Social Media Content Creator & Growth Marketer to own our social media presence and help generate inbound demo requests from K–12 school leaders. Our goal is to build a strong organic brand presence and generate qualified inbound leads without relying on paid advertising.

Your #1 mission is simple:

• Build brand authority, grow an engaged audience, and generate inbound demos through organic content.

What You'll Own

• Build and execute our organic content strategy across:
  • LinkedIn
  • Facebook
  • Instagram
  • YouTube
  • TikTok
• Create original content from start to finish, including:
  • Short-form videos
  • Educational and thought leadership content
  • Graphic posts and carousels
  • Product walkthroughs and feature highlights
  • AI + education-focused content
• Learn our platform and deeply understand the challenges of our target market.
• Turn pain points into compelling content hooks, stories, and educational content.
• Create landing pages, lead magnets, and simple funnel experiences connected to organic campaigns.
• Build content systems designed to generate inbound interest and demo requests.
• Research audience behavior, trending content formats, and competitor positioning.
• Test messaging, hooks, CTAs, and content angles to improve engagement and conversion.
• Track analytics and continuously improve performance based on data.

Qualifications

• Proven experience creating organic social media content that drives real business results.
• Strong video editing, graphic design, and storytelling skills.
• Ability to create content that educates, builds trust, and converts viewers into leads.
• Experience growing audiences organically through targeted content strategies.
• Strong understanding of hooks, audience psychology, platform algorithms, and conversion-driven content.
• Comfortable working independently and owning projects from strategy to execution.
• Startup mindset: resourceful, fast-moving, self-motivated, and excited to help build something meaningful.
• Strong English communication skills.

Requirements

• Experience in K–12 education, EdTech, SaaS, or B2B software (Bonus Points).
• Experience building founder-led or company brand content (Bonus Points).
• Experience creating content funnels that generate inbound leads organically (Bonus Points).

What Success Looks Like

Within your first 90 days, success may include:

• Building a consistent and recognizable brand presence.
• Growing an engaged audience of school leaders and educators.
• Creating content that consistently generates conversations and inbound interest.
• Driving qualified demo requests from organic social content.
• Building repeatable content systems that scale without paid advertising.