[Hiring] Organic Growth Specialist @Sleek

Role Description

Own organic and AI-search performance across Sleek's four core markets and convert that visibility into leads. The primary KPI is to generate leads from organic and AI traffic and convert into new customers. This role exists to fix the conversion gap the current setup can't: our funnel is constrained by lead conversion, not traffic — the two failing markets (AU, UK) fall short on target because visitors don't convert, not because pages don't rank.

Key outcomes In the first 6–12 months

• Outcome 1: Grow leads through high-intent traffic
  • Lift monthly leads to the +15% stretch requirement by March 2027 — SG ~446, HK ~223, AU ~134, UK ~146.
  • Grow qualified organic + AI traffic to commercial/service pages ~10–15% above current trajectory.
  • Identify high-intent commercial/transactional queries where Sleek's service pages under-rank.
  • Fix cannibalization where informational blogs absorb traffic owed to commercial pages.
  • Build internal-linking and funnel paths from informational content to the commercial pages that convert.
  • Prioritise commercial-page visibility and lead capture over raw informational traffic.
• Outcome 2: Lift site-user-to-lead conversion
  • Land the four markets on the 15% stretch by March 2027 to SG ~1.29×, HK ~1.26×, AU ~1.85×, UK ~1.05×.
  • Establish per-market conversion baselines and instrument site-user→lead tracking across all four sites.
  • Diagnose drop-off on the highest-traffic non-converting pages; prioritise CRO reworks over new content.
  • Own the AU conversion-recovery investigation (1.3%→0.6% drop) as a first-90-days deliverable.
  • Ship structured CRO fixes (CTAs, form friction, intent alignment, page structure) with product and engineering.
  • Report baseline, test results and per-market progress monthly.
• Outcome 3: Grow new customers from AI/LLM-referred discovery
  • +50% new customers attributable to AI/LLM-referred traffic vs current baseline by March 2027.
  • Audit site structure, schema and content for LLM extractability gaps.
  • Strengthen E-E-A-T, structured content and citeable formatting on priority pages.
  • Track brand citation and AI-referral attribution monthly.
  • Build the AI-visibility reporting the team currently lacks.

Qualifications

• Minimum 4+ years of hands-on SEO experience across technical, on-page and off-page SEO.
• Proven CRO impact with quantified outcomes, specifically improving site-user→lead / funnel conversion.
• Hands-on experience building and scaling programmatic SEO using data-driven, templated pages.
• Deep technical SEO experience, including Core Web Vitals, structured data / JSON-LD schema, site architecture, crawl budget, and indexation.
• Applied AI-search / GEO experience with measurable outcomes.
• Hands-on experience designing and building AI-driven workflows, automations or agents for SEO, CRO, analytics or related marketing processes.
• Strong experience with behavioural-analytics tools such as Microsoft Clarity and Hotjar and CRM platforms such as HubSpot; GA4 and GSC assumed baseline.
• Proven ability to work directly with Product and Engineering teams to get SEO and CRO changes shipped.
• Experience in a considered-purchase / professional-services category such as fintech, legal, accounting, compliance, or B2B services is preferred.

Requirements

• Conversion-driven: Optimises for leads and new customers; treats rankings and traffic as means, not end.
• Ownership: Accountable for conversion performance and revenue impact across markets.
• Systems thinker: Understands how traffic, conversion, AI visibility and content interact.
• Structured Thinking: Prioritises across four markets, many services, and competing levers.
• Data Driven: Diagnoses with data; distinguishes signal from noise.
• Can Have Tough Conversations in a Positive Way: Able to challenge assumptions and communicate clearly.

Benefits

• Humility and kindness: A culture of not taking ourselves too seriously and being able to laugh.
• Flexibility: Ability to work remotely and adjust hours as needed.
• Financial benefits: Competitive market salaries, generous paid time off, and employee share ownership plan.
• Personal growth: Responsibility and autonomy, with a range of training programmes available.
• Commitment to building Sleek as a force for good as a certified B Corp.

The interview process

• TA Screen / One-way Video Interview: Shortlisted candidates will complete a one-way video interview and a TA screen.
• AI Assessment: Candidates who pass TA screening will complete an AI assessment.
• Technical Round: A ~60–90 minute live test conducted by the Hiring Manager.
• Soft Skills Round: A ~60 minute interview conducted by Head of E-commerce.
• Reference Verification: One professional reference check with your recent direct manager or supervisor.

Requirement for background screening

Please be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role.