Role Description
The Online Membership Associate (Online Community Engagement) plays an integral role in growing the Center’s email and text lists, online membership base, and donations. This position supports the management of the organization’s social media presence as a dynamic digital publication featuring the Center’s leadership on conservation issues. The primary goal of this position is to deliver content with a strategy that turns all the Center’s digital channels into stewardship platforms.
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Assist in curating the Center’s social media presence across major and emerging platforms.
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Treat the Center’s social channels as a living digital publication.
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Help implement social strategies that increase reach, engagement, supporter acquisition, donor conversion, sustainer growth, and membership growth.
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Collaborate with Senior Online Membership Associates to develop and implement platform-specific editorial calendars and campaign plans.
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Package organizational priorities, campaign updates, legal wins, scientific information, breaking news, advocacy opportunities, and fundraising messages into engaging social content.
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Write sharp, clear, compelling social copy, captions, hooks, headlines, calls to action, and community-facing messages.
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Identify opportunities to adapt long-form content into digestible social-first content.
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Coordinate with content producers to publish and distribute videos, graphics, and other creative assets on social channels.
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Monitor platform trends, social conversations, memes, creator formats, algorithm changes, and emerging best practices.
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Engage directly with followers and commenters, identify influencers and potential partners.
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Participate in reporting and analyzing metrics on social media performance.
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Support rapid-response content needs during urgent campaign moments.
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Contribute to team project management tools and editorial calendars.
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Perform other job-related duties as assigned.
Qualifications
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3-5 years of experience managing social media channels, digital editorial content, audience engagement, or related fields.
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Experience using Sprout Social or similar social media management platforms.
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Excellent writing, editing, headline writing, and editorial judgment.
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Deep understanding of major social media platforms and their distinct audiences.
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Ability to translate complex issues into clear, compelling digital content.
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Experience planning and maintaining editorial calendars across multiple channels.
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Ability to analyze social media performance and use metrics to improve content strategy.
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Strong project management skills and ability to manage fast-moving content needs under deadlines.
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A passion for and knowledge of the natural world and biodiversity.
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Strong understanding of and commitment to justice, equity, diversity, accessibility, and inclusion.
Requirements
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Experience in a fundraising, advocacy, political, environmental, journalism, or nonprofit environment.
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Experience managing social channels for an organization, campaign, publication, or public-facing cause.
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Experience with community management, influencer identification, social listening, and audience development.
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Experience creating or editing basic graphics, short-form videos, or social-first visual assets.
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Experience supporting digital fundraising, membership growth, advocacy campaigns, or rapid-response communications.
Benefits
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Fully paid medical premiums for staff, and greatly discounted for families.
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Fully paid dental and vision premiums for staff and their families.
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Generous employer contribution to HSA and HRA’s.
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Lifestyle Spending Account (LSA) for reimbursement of eligible wellness expenses.
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Center paid premiums for Short Term and Long-Term Disability.
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Center paid premiums for Basic Life Insurance for all staff.
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Discounted premiums for pet discount program.
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403(b) plan with employer match and increasing employer paid contributions.
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Generous time off policies, including 13 paid holidays and 5 personal days per year.
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Vacation accrual starts at a rate of 15 days annually.
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Center Paid Time Off for parental leave, personal leave, caretaker leave, and pet caretaker leave.
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After 5 years of service, all employees receive a 12-week paid sabbatical.
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Relaxed work atmosphere and dress code.