[Hiring] Online Marketing Manager @The Ohio State University

Role Description

The Online Marketing Manager will lead and manage all marketing strategy, asset development, plan development and execution, budget, performance analytics, and collaboration with other functions and colleges related to their programs.

• Serve as a leader and expert on assigned online programs/certificates.
• Find the right marketing mix and tools across all channels (search, social, organic, email, third party, influencer) to drive leads/inquiries/prospective student interest for online programs.
• Leverage market research to craft campaigns and assets that attract the right audience in a cost-efficient manner.
• Write copy, draft emails, create content, and ensure web pages are optimized for content and SEO.
• Analyze campaign performance for both lead generation and student enrollment.
• Collaborate with college faculty, staff, and partners to better understand the target audience.
• Partner with an agency and vendors across the marketing mix aligned within the marketing plan.
• Manage potentially large marketing budgets and ensure proper handling within a fiscal year.
• Report on key metrics both internally and externally.
• Constantly seek new marketing channels and test new marketing tactics.

Qualifications

• Bachelor’s degree required.
• 4+ years in marketing or related field.
• Experience in digital marketing, marketing strategy, budget management, creating marketing executions, performance analytics and reporting, and website content management.
• Broad knowledge and expertise in attracting a specific target audience, performance marketing, A/B testing, finding new marketing vehicles, managing deadlines, and collaborating across a large organization.

Requirements

• Master’s degree in relevant discipline preferred.
• 5+ years of experience preferred.
• Experience in digital marketing, lead generation performance marketing, return on investment analysis, and higher education preferred.
• Deeper knowledge of experience and knowledge required.

Benefits

• The actual salary paid to an individual will vary based on multiple factors, including but not limited to, education, years of experience, internal equity, etc.

Company Description

The university is an equal opportunity employer, including veterans and disability.