[Hiring] NHL, YouTube Account Manager @IMG

Role Description

IMG Digital is looking for an Account Manager to support the NHL’s YouTube and social media operation across its two channels, NHL Europe and NHL Deutschland. The role will be based in Germany and will take day-to-day ownership of the planning, production, publishing and optimisation of content for NHL Europe and NHL Deutschland audiences.

This is a hands-on account management role for someone who understands how to build audiences on YouTube, package content for performance and manage delivery across a busy international sports calendar. The successful candidate will work closely with the NHL, IMG Digital colleagues, paid media specialists, creators, production partners and wider market teams.

The role requires a flexible approach to working hours. NHL content and audience activity often peak around games, live events and key publishing windows, so the role will include planned availability across some weekends, early mornings and evenings.

Key Responsibilities and Accountabilities

• Own the day-to-day relationship and workflow for the NHL’s two YouTube and social channels, covering NHL Europe and NHL Deutschland.
• Develop and manage YouTube content plans across NHL Europe and NHL Deutschland around the NHL season, live games, tentpole moments, Global Series activity, local market priorities and relevant cultural opportunities.
• Lead the content posting and publication process across both YouTube channels.
• Own community management across the YouTube channels in German and English.
• Work with NHL.com International teams to coordinate edits, content production, approvals and publishing requirements.
• Apply a strong understanding of YouTube audience behaviour and performance signals.
• Work with editors, designers, producers, creators and localisation partners to deliver high-quality content.
• Adapt international NHL content for German and European audiences.
• Manage publishing calendars and approvals.
• Monitor channel and content performance through YouTube Studio and other reporting tools.
• Produce regular performance updates and turn data into practical recommendations.
• Support the development of repeatable formats, series and programming approaches.
• Coordinate with wider NHL international social/editorial and domestic NHL YouTube teams.
• Maintain clear documentation of content plans, approvals, publishing decisions, performance results and key learnings.
• Support live and near-live content activity when required.
• Support paid media and YouTube promotion activity across both channels.
• Lead regular reporting across organic and paid activity.
• Contribute directly to content creation.

Qualifications

• Proven experience managing or growing a YouTube channel, ideally for a sports, media, entertainment brand.
• Strong practical knowledge of YouTube Studio, YouTube Analytics, channel publishing and content optimisation.
• Experience developing content plans and managing delivery from brief through to publishing and reporting.
• Native-level German and strong written and spoken English.
• A clear understanding of what makes video content discoverable, clickable, watchable and shareable on YouTube.
• Experience using audience and performance data to improve content decisions.
• Strong account management and stakeholder communication skills.
• Excellent organisation and attention to detail.
• A genuine interest in the NHL, ice hockey, sports media and the behaviour of German-speaking audiences.
• Willingness and ability to work flexibly around live sport.

Skills and Abilities

• Strong initiative and a practical, can-do approach to delivery.
• Excellent client-facing and stakeholder management skills.
• Strong organisational skills, with the ability to prioritise and manage deadlines.
• Analytical and curious, with the ability to turn performance data into clear actions.
• High attention to detail across content, publishing, rights, localisation and reporting.
• Collaborative and generous with knowledge.
• Comfortable balancing creative judgement, platform expertise, audience insight and operational detail.

Desirable Experience

• Experience working with an international sports rights-holder, league, team, broadcaster, publisher or agency.
• Experience with German sports audiences or German-language digital content.
• Experience developing YouTube Shorts, long-form video, live content, compilations or recurring programming formats.
• Familiarity with thumbnail development, video packaging, basic editing workflows and creative testing.
• Experience managing creators, freelancers, production partners or localisation suppliers.
• Knowledge of other social platforms, including Instagram, TikTok, and Facebook.
• Experience working across multiple markets, languages or time zones.
• Experience in paid media, including campaign briefing, audience targeting, optimisation and evaluation.
• Strong reporting experience across organic and paid activity.
• Content creation and editing expertise.
• Experience supporting live streams and working with hosts, presenters or on-camera talent.

Success Measures

• Consistent, accurate and timely leadership of content posting, publication and community management.
• Growth in relevant German-speaking reach, engagement, watch time, retention and returning audience behaviour.
• Clear evidence that performance data is being used to improve content planning, packaging and programming.
• Strong relationships with the NHL, IMG Digital colleagues, creators and production partners.
• A reliable and well-organised operating rhythm around games, live events and key NHL moments.
• Development of scalable content formats and repeatable approaches.