[Hiring] National Marketing Communications Manager @American Heart Association

Role Description

The American Heart Association has an excellent opportunity for a National Marketing Communications Manager based out of our National Center office located in Dallas, Texas. This position can be remote/home-based.

Reporting to the Director of Marketing Communications, Patient Solutions and Emerging Strategies, the National Marketing Communications Manager is a seasoned communications/PR strategist, preferably Accredited in Public Relations, with experience in the development and implementation of communications plans focused on B2B engagement and workforce development.

This is a full-time, benefits-eligible, grant-funded opportunity, with current funding through December of 2030.

The National Marketing Communications Manager, Heart Valve partners with program teams to develop and implement communications and PR strategies that support the organization’s multi-disciplinary heart valve initiative. This role will drive integration across the organization while also leveraging national media contacts and other relationships to reach key stakeholders and audiences.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

Responsibilities

• Develops and executes short-term and long-term strategic Marketing Communications plans in support of the enterprise’s patient education and CVD solutions programs and initiatives.
• Deploys staff and volunteer resources and strategy/tactic development in support of communications counsel to internal constituents.
• Identifies and implements agency/vendor strategies when budgeted and manages tactical execution of MarComm strategy through multiple communications channels, including expanding the digital and social footprint.
• Builds portfolio of MarComm assets and relationships to promote patient and provider education about heart valve disease.
• Oversees the development of materials to maximize content, events, volunteers and information.
• Leverages comprehensive understanding of multicultural traditional and digital media and the emerging role of social media to strategize for effective, relevant implementation and coverage.
• Serves as the point of contact for internal leadership and multiple sponsors/funders for programs and initiatives within the portfolio.

Qualifications

• Three (3) years of corporate communications and marketing experience, or equivalent, including developing targeted campaigns and communication plans. Five (5) years is preferred.
• Three (3) years of the following experience:
• Extensive and a variety of Marketing Communications experience, including developing strategic plans.
• Experience with cultivating and engaging volunteers and strategic alliances.
• Preferred Qualifications:
• Prior experience in non-profit organization.
• Prior experience working with clinical/healthcare initiatives.

Requirements

• The expected pay range for this position is $80,000 - $90,000.
• Pay is commensurate with experience; geographic differentials to the pay range may apply.
• The American Heart Association reserves the right to pay more or less than the posted range.

Benefits

• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.