Role Description
We are looking for a creative, passionate, and data-driven Multimedia Content Specialist to develop engaging digital content and strengthen social media presence across the Chinese market. The ideal candidate will have hands-on experience in video production, graphic design, and social media management, with a strong understanding of Chinese digital platforms, audience preferences, and emerging content trends.
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Video Production & Editing:
Plan, film, and edit engaging short-form videos tailored for Chinese social media audiences.
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Creative Content Development:
Develop creative concepts, scripts, storyboards, graphics, and multimedia materials aligned with marketing objectives.
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Content Planning & Strategy:
Build content calendars, identify trending topics, and develop content strategies that improve audience reach and engagement.
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Social Media Management:
Manage content publishing and optimisation across WeChat Channels, Douyin, Xiaohongshu (RED), and other relevant platforms.
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Personal Branding Support:
Work with educators, presenters, and content creators to strengthen their personal branding through creative storytelling and content positioning.
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Presenter Coaching:
Provide guidance on script delivery, on-camera presentation, filming techniques, and content quality.
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AI-Powered Content Creation:
Utilise AI tools and creative technologies to improve video production, editing efficiency, and content development.
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Performance Monitoring:
Track video views, engagement rates, audience growth, and lead generation to evaluate content effectiveness.
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Content Optimisation:
Analyse content performance, identify improvement opportunities, and refine strategies to maximise reach and conversion.
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Cross-Functional Collaboration:
Partner with marketing and Business Development teams to support campaigns, brand awareness, and customer acquisition.
Qualifications
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Minimum 1 year of relevant experience in multimedia content creation, video production, graphic design, social media management, or related fields.
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Hands-on experience in video filming, editing, graphic design, and social media content development.
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Good understanding of WeChat Channels, Douyin, and Xiaohongshu (RED), including platform algorithms, content trends, and community guidelines.
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Proficiency in creative tools such as CapCut, Adobe Premiere Pro, Photoshop, Illustrator, or similar software.
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Familiarity with AI-powered video editing, content generation, and creative production tools.
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Ability to create engaging content tailored to Chinese-speaking audiences.
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Strong storytelling, communication, and creative problem-solving skills.
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Comfortable coaching presenters and guiding individuals with limited filming experience.
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Ability to analyse content metrics and make data-driven improvements.
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Creative, proactive, detail-oriented, and comfortable working independently in a remote environment.
Benefits
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Work remotely from Mainland China.
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Creative Opportunities: Bring your ideas to life across leading Chinese digital platforms.
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Professional Growth: Develop your skills in content strategy, video production, AI tools, and digital marketing.
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Collaborative Environment: Work alongside marketing and Business Development professionals.