[Hiring] Meta Ads Specialist @Hunt St

Role Description

We are seeking a highly experienced Meta Ads Specialist to manage and optimise Facebook and Instagram advertising campaigns for a repeat client. This is a performance-driven role focused on strategy, execution, and continuous optimisation of paid social campaigns.

• Plan, build, and manage Meta (Facebook & Instagram) advertising campaigns
• Develop and execute performance-driven paid social strategies
• Continuously monitor, optimize, and improve campaign performance (CTR, CPL, ROAS)
• Conduct A/B testing for creatives, audiences, and ad placements
• Manage ad budgets efficiently to maximize ROI
• Provide insights, reporting, and recommendations based on campaign data
• Collaborate with internal stakeholders on marketing direction and campaign goals
• Ensure ads comply with Meta advertising policies and best practices
• Stay updated with Meta platform updates, algorithm changes, and new features

Qualifications

• Proven experience as a Meta Ads / Facebook Ads Specialist
• Strong portfolio or case studies demonstrating campaign performance
• Deep understanding of Meta Ads Manager, pixel tracking, and conversion optimization
• Should have CAPI experience (Server conversions not just pixel)
• Experience in lead generation and/or direct response campaigns
• Strong analytical skills and ability to interpret campaign data
• Excellent communication and reporting skills

Requirements

• Must have proven Meta platform experience, up-to-date with changes, portfolios/case studies required
• Ability to manage budgets and optimize for performance outcomes

Work Arrangement & Expectations

• This is a remote role that will be set up as an independent contractor engagement
• Successful candidates will be expected to disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)