[Hiring] Meta Ads Media Buyer @Winning Assistants

Role Description

We are looking for a high-level Senior Media Buyer who deeply understands Meta Ads, conversion psychology, creative strategy, funnel optimization, and performance marketing. This is NOT an entry-level role.

Your primary objective is simple: Generate qualified booked calls profitably through Meta Ads. You will be responsible for helping us scale ad spend while maintaining strong performance metrics across the entire funnel. This means understanding:

• CTR
• Hook rate
• Thumbstop ratio
• CPC
• CPM
• Landing page conversion rate
• Cost per lead
• Cost per booked call
• Show rates
• Lead quality
• Sales conversion quality
• Funnel bottlenecks
• Creative fatigue
• Scaling strategy

You should understand that media buying is NOT just “launching ads.” You must understand how the:

• ad creative
• audience
• offer
• landing page
• tracking
• qualification process
• sales process

all work together.

Qualifications

• Proven experience managing Meta Ads at a high level
• Experience generating booked calls (NOT just leads)
• Strong understanding of direct response marketing
• Strong understanding of conversion-focused funnels
• Strong understanding of Meta Ads Manager
• Strong communication skills
• Strong analytical thinking
• Ability to move fast and execute
• Ability to thrive in a fast-paced environment

Requirements

• Launch, manage, and optimize Meta ad campaigns daily
• Manage campaigns spending thousands per day
• Scale winning campaigns aggressively while maintaining efficiency
• Monitor ad account health and performance
• Test new campaign structures, audiences, and scaling methods
• Analyze performance trends and identify bottlenecks quickly
• Reduce CPA and improve overall funnel efficiency

You will work closely with our creative/content team. Responsibilities include:

• Identifying winning ad angles
• Suggesting new hooks and messaging
• Researching competitors
• Analyzing winning creatives
• Identifying creative fatigue early
• Structuring creative testing systems
• Giving feedback to editors/content creators
• Understanding different audience awareness levels

You must deeply understand landing page performance. This role is NOT limited to ad management. You should be able to analyze:

• Why some ads have high CTR but poor conversion
• Why some ads bring low-quality leads
• Why landing pages underperform
• How messaging alignment impacts conversion rates
• How qualification impacts lead quality

You will continuously work on improving:

• Landing page CVR
• Funnel flow
• Form completion rate
• Appointment booking rate
• Lead quality

You must understand:

• Hyros
• Meta Pixel
• UTM tracking
• Attribution windows
• Conversion API (CAPI)
• Funnel tracking systems

You should be highly analytical and obsessed with understanding:

• “Where are our best booked calls actually coming from?”

Monitor KPIs daily, create performance insights and recommendations, identify scaling opportunities, spot inefficiencies quickly, and report findings clearly to leadership. You should be comfortable making decisions backed by data.

Benefits

• $2,000–$4,000 USD/month, depending on experience and proven results
• Performance-based incentives available once proven
• Long-term growth and leadership opportunities as the marketing team expands

Work Setup

• Full-Time
• Remote
• Must have reliable internet and equipment
• Must be highly responsive during working hours (California - Pacific Standard Time)

To Apply

Please submit your application through LinkedIn and include:

• Your resume OR a Loom video walking us through your experience, including relevant case studies, results, or screenshots from Meta Ads campaigns you have personally managed
• Your answers to the screening questions below

Application Questions:

• Walk us through a Meta Ads campaign you personally scaled successfully. Please include:
• Starting ad spend vs scaled ad spend
• Industry/niche
• Main objective (booked calls, purchases, etc.)
• KPIs before vs after
• What specific optimizations you made
• Biggest bottleneck you solved
• What is your creative testing process?
• What is your scaling process?
• What metrics matter MOST to you when optimizing campaigns for booked calls and why?
• Have you used Hyros or any similar tracking software before? If yes, please explain what you used it for and how it improved your campaign.
• What rate are you seeking for this role?

Please note that the video submission is a very important part of the application process. Applications submitted without a video link will not be considered.

We look forward to reviewing your responses! We are looking for A-players only.