Role Description
We are seeking a high-performing Meta Ads expert to lead the charge for a UK-based agency specializing in the renewable energy sector. This is not a generalist media buying role; it is a specialized position for a technical strategist who lives and breathes lead generation. As the primary driver of ROI for solar and battery storage clients, you will own the end-to-end performance of complex campaigns.
Key Responsibilities
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Launch, manage, and scale high-volume lead generation campaigns across Facebook and Instagram daily.
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Oversee the full campaign lifecycle, from initial technical setup (Pixel, CAPI, and UTMs) to advanced horizontal and vertical scaling.
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Monitor key performance indicators including CPL, CTR, Frequency, and Lead Quality, making proactive adjustments to combat creative fatigue.
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Build and optimize high-converting landing pages and funnels, utilizing A/B testing and CRO principles to maximize lead flow.
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Manage client accounts independently, making high-level strategic decisions and communicating performance results clearly.
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Collaborate with creative teams and account managers to ensure messaging aligns with lead quality goals.
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Integrate lead data with GoHighLevel and other CRMs via Zapier and webhooks to ensure seamless lead nurturing.
Qualifications
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5+ years of verified experience managing Meta Ads campaigns within an agency environment.
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South Africa residency (Remote position).
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Deep technical mastery of Meta Ads Manager, including Advantage+, Conversion API, and complex attribution settings.
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Proven track record in high-ticket lead generation (Solar, Home Services, Real Estate, or B2B) rather than e-commerce.
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Demonstrated experience in Landing Page/Funnel creation and Conversion Rate Optimization (CRO).
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Strong analytical mindset with the ability to troubleshoot technical issues and analyze data to drive strategy.
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Leadership maturity with the ability to own accounts end-to-end and drive long-term client retention.
Nice-to-Haves
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Proficiency with GoHighLevel and automation workflows.
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Experience with Zapier and lead-to-CRM integrations.
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Familiarity with Google Search and Performance Max campaigns.
Benefits
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Competitive market-related salary
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Fully remote work environment (South Africa based)
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Long-term stability in a fast-growing global sector
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Performance-focused and professional agency culture
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Opportunity to work with industry-leading marketing stacks and automation tools