[Hiring] Meta Ads and GoHighLevel Specialist @Polaris

Role Description

Be the driving force behind the client acquisition process of established online coaches, consultants, and info product founders. Your job is to oversee Meta ad campaigns such as lead ad campaigns, low-ticket course campaigns, and appointment/VSL campaigns — making sure that ad spend is turning into leads, customers, booked calls, and sales. You own two tightly connected lanes end to end: the Meta ads that put the founder's offer in front of the right people, and the GoHighLevel infrastructure that captures, nurtures, and routes every lead toward a call. This is not a support role for someone who waits to be told what to do — we're looking for a proactive, driven, high-energy operator who is ready to stand alongside the Founder and take real responsibility over marketing performance.

Qualifications

• Minimum 3 years virtual work experience in paid media and marketing operations — experience with coaches, consultants, course creators, or founder-led personal brands highly preferred (agency background highly preferred but not mandatory).
• Proven, hands-on experience managing Meta (Facebook & Instagram) ad campaigns end to end — strategy, audience targeting, creative production, budget management, and performance optimization — with results you can speak to.
• Proven experience using GoHighLevel at agency and sub-account levels, especially lead magnet, VSL, and webinar funnels.
• Strong grasp of tech stack integrations and tracking setups across Meta and Google Analytics (Pixel, Conversion API, UTM).
• Excellent written and spoken English — able to write ad and email copy in a founder's voice convincingly.
• Confident and proactive in using AI tools such as ChatGPT, Claude, and Perplexity to improve productivity and output quality.
• Proactive, driven, and high-energy — ready to take real responsibility over marketing performance alongside the Founder rather than wait for instructions.
• Self-starter with extreme ownership, systems thinking, and a can-do attitude: flags problems before being asked, brings solutions with problems, and never marks a task done that isn't.
• High attention to detail around funnel formatting, ad campaign setups, and reporting accuracy — previews funnels on mobile, tests tracking before spend, and checks every link before anything goes live.
• Comfortable communicating with sophisticated entrepreneurs, with strong verbal and video presentation skills.

Requirements

• Strategy: Build the paid strategy around the funnel and offer stage lead magnet opt-ins, appointment/booked-call campaigns, webinar registrations, and low-ticket product sales for coaching and consulting offers.
• Audience targeting: Research and build custom audiences (pixel, CRM lists, engagement) and lookalikes; layer interest, behavior, and demographic targeting; set exclusions to avoid overlap and waste; and build retargeting audiences from website, video, lead-form, and CRM data.
• Creative production: Research winning competitor ads in the coaching/consulting space; format and produce scroll-stopping static and video ad creatives; write ad copy that positions the founder as the authority; and run a steady pipeline of creative variations to test.
• Campaign build & launch: Set up campaigns, ad sets, and ads in Meta Ads Manager - including lead ad forms, appointment campaigns, placements, and conversion events.
• Budget management: Allocate and pace daily/lifetime budgets across campaigns, scale winners, cut losers early, and manage frequency, CPM, and delivery to protect efficiency as spend grows.
• Performance optimization: Monitor spend and cost per booked call daily; run structured A/B tests across creatives, audiences, and offers; flag anomalies immediately; and act on the data with a proposed fix.
• Creative Research & Production: Leverage AI to analyze competitor ads, industry trends, and messaging angles; set up copywriting projects; produce first-draft copywriting assets; leverage existing company data to create new ad copy and emails; create ad images and graphics.
• GoHighLevel CRM Setup & Management: Set up sub-accounts, build funnels, manage email deliverability, and set up integrations across platforms.
• Marketing & Ads Performance Tracking: Set up tracking across Meta Pixels, Google Analytics, and build dashboards to track key metrics.
• Workflow Documentation: Document recurring tasks and processes into clear SOPs and process maps.

Benefits

• Competitive salary starting at 860 USD / month.
• Eligibility to earn quarterly bonuses of up to 1,600 USD per year.
• Pay rise potential according to experience and performance.
• Opportunity to be hired for projects at higher one-off fees on top of standard salary.
• Access to Polaris's AI-marketing training bootcamp and ongoing coaching for career development.
• Work-from-home privilege.
• Opportunity to work alongside high-performing virtual teams and world-class coaching and consulting Founders scaling across 14+ countries.