Role Description
Join NEXCOM for an exciting 18-month project supporting Ecommerce, digital content, and enterprise marketing operations in a fast-paced collaborative environment. This short-term position offers benefits and is eligible for remote work.
Within NEXCOM, that position is known as "DIGITAL MARKETING SPECIALIST".
Job Summary:
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Works directly in supporting the Marketing Communications Coordinator β E-Commerce, focusing on maximizing opportunities related to online cross-channel marketing communications.
Duties and Responsibilities:
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Support the Marketing Communications Coordinator, E-Commerce by using Facebook, You Tube, Twitter and other digital marketing channels (including, but not limited to, e-mail, SMS, etc.).
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Use social media to monitor, respond, and engage within corporate branding standards.
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Use digital marketing channels (including, but not limited to, e-mail, SMS, etc.) to communicate sales and promotions to customers.
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Interacts with customer directly to promote brand and settle disputes gracefully.
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Brand advocate and supporter of the NEX community, responsible for externally engaging in conversation with our customers.
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Skilled at understanding, selecting and utilizing the right digital marketing tools.
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Monitors and engages social media channels. Enforces strict standards in regards to timelines, respect and helpfulness to our customer.
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Communicates company success stories as it relates to digital media.
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Serves as company subject matter expert for operation and management of a comprehensive external (contractor) email service including list maintenance, list importing, performing customer authentication, establishing and maintaining customer mailing preferences, setting up triggered emails, metrics, and a variety of related e-mail tasks.
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Monitors the NEX e-mail list for hygiene/quality control, ensuring that adds, changes, and deletes are being processed accurately; implements corrective action as needed.
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Develops and manages the schedule for sending email for the command in support of NEX store and online promotions and the NEX digital flyer, including setting up and QAing versions.
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Organizes and plans content and offers for digital communication with customers.
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Develops and communicates procedures/policies for digital communications sent to customers on behalf of stores; coordinates the creation, approval, and sending of digital communications.
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Tracks, analyzes and reports on performance metrics for digital marketing campaigns.
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Performs other related duties as assigned.
Qualifications
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Requires 5 years of experience as indicated below:
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GENERAL EXPERIENCE:
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Three years of experience gained in administrative marketing support and or retail sales or other related responsible work that enabled applicant to gain knowledge of marketing and customer service.
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OR SUBSTITUTION OF EDUCATION FOR EXPERIENCE:
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One year of related academic study above the high school level may be substituted for 9 months of experience up to a maximum of a four year bachelorβs degree for three years of general experience.
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AND SPECIALIZED EXPERIENCE:
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Two years of progressive experience that provided background in customer relations and customer services in a retail and or services environment.