[Hiring] Membership Manager @NC Local

Role Description

NC Local is seeking a skilled audience strategist to develop our audience and build a membership program from the ground up. As a new brand, NC Local is on a fast-paced path to developing a loyal audience for our journalism, regional newsletters, and across our growing partnership network.

• Drive awareness of NC Local
• Build and run a marketing strategy that grows awareness of NC Local across the state
• Market membership as a key NC Local initiative
• Maintain a marketing campaign calendar
• Look for co-marketing opportunities with partner newsrooms and community organizations

• Build and lead the membership program
• Define the membership offerings: tiers, benefits, and incentives
• Design the end-to-end member experience
• Develop and manage member benefits
• Set up the systems, tools, and workflows to run the program
• Serve as the primary point person for member inquiries

• Grow and convert the audience
• Grow newsletter subscribers using specific approaches
• Use digital tools to turn anonymous readers into known contacts
• Analyze the CRM and analytics to segment audiences
• Build direct relationships with people who encounter our journalism

• Manage individual giving campaigns
• Execute fundraising campaigns to increase donor acquisition
• Manage year-end campaigns toward specific goals
• Lead, write, and manage donor campaigns
• Partner with the Development Director to increase gifts from donors
• Steward donors with timely communication and gratitude for gifts

• Work across the organization
• Partner closely with the Digital Engagement Producer and Editorial Director
• Help colleagues and partners talk about membership consistently
• Contribute to the planning and execution of NC Local community events
• Represent NC Local in communities across the state

NC Local is building an inclusive team that represents the diversity and multifaceted nature of our state. We welcome talented individuals from all backgrounds who bring curiosity, dedication, and a drive to succeed.

Qualifications

• Experience building or substantially growing a membership, subscription, or individual giving program
• Experience running individual giving campaigns that generated donations
• Comfortable working with data and using a CRM
• Creative thinker who can design a program and iterate as needed
• Appreciation for local news and understanding of its importance
• Skills in marketing, audience development, or related roles
• Cross-functional collaborator in an entrepreneurial environment
• Familiarity with CRMs, email platforms, CMS, analytics, and paid social media
• Willingness to work independently in an early-stage organization

Requirements

• Must live in or relocate to North Carolina
• This is a salaried, full-time position
• Starting salary of $80,000, with potential for higher based on experience

Benefits

• Employer-sponsored health insurance plan, including vision and dental coverage
• Paid time off and holidays in accordance with NC Local policy
• 401(k) plan

How to apply

Submit a detailed resume and cover letter here. In your cover letter, please share the following:

• Describe a membership or fundraising initiative you led, including the goal, actions taken, and measurable outcome
• How you have grown individual donors in a previous role, including tactics used and their impact
• What draws you to building a membership program from the ground up
• Three links or examples of your work: a member landing page, email campaign, creative marketing, social strategy, etc.

Applications will be reviewed on a rolling basis, with priority consideration before 11:59PM EST on September 20, 2026.