[Hiring] Membership Lifecycle & Loyalty Manager @Project Management Institute

Role Description

PMI is seeking a strategic, builder-minded Membership Lifecycle & Loyalty Manager to help reimagine how we attract, engage, and retain our global member community. This is not a traditional lifecycle role. You will own and shape the future of PMI’s membership value and loyalty ecosystem—defining strategy while also building and scaling programs from the ground up.

You’ll design a modern membership experience that goes beyond transactions—curating meaningful benefits, forging high-value partnerships, and creating personalized journeys that drive engagement, retention, and long-term member value. This role requires a unique blend of vision and execution: someone who can define the roadmap, influence stakeholders, and then step in to build, test, and launch programs in a fast-moving environment.

What You’ll Own & Drive

• Membership Value, Loyalty Strategy & Roadmap
  • Own the membership and loyalty roadmap, including tiers, benefits architecture, and long-term value strategy
  • Define and evolve a differentiated membership experience that drives engagement and retention
  • Align membership strategy with enterprise priorities and future growth opportunities
• Benefits & Partnership Ecosystem
  • Build and scale a high-impact benefits portfolio that delivers real, tangible value to members
  • Identify, negotiate, and launch strategic partnerships that expand offerings and enhance the member experience
  • Establish a repeatable model for sourcing, evaluating, and managing partner relationships
  • Continuously assess and optimize the benefits ecosystem based on usage, feedback, and performance
• Lifecycle Strategy & 0→1 Program Development
  • Design and implement end-to-end lifecycle strategies across acquisition, onboarding, engagement, renewal, and reactivation
  • Build lifecycle programs from the ground up where needed—creating structure, processes, and playbooks
  • Define clear hypotheses, segments, and KPIs to guide execution and measure success
• Retention, Engagement & Loyalty Activation
  • Develop targeted strategies to increase engagement, strengthen loyalty, and reduce churn
  • Launch and scale programs that drive habit formation, benefit utilization, and member advocacy
  • Deliver personalized, multi-channel experiences that meet members where they are
• Renewal & Lifetime Value Optimization
  • Own renewal and pre-renewal strategy, including messaging, offers, pricing tests, and timing
  • Identify and remove friction across the renewal journey, including payment and auto-renew experiences
  • Continuously test and optimize to improve retention and maximize lifetime value (LTV)
• Data, Insights & Experimentation
  • Use behavioral data, cohort analysis, and experimentation to inform strategy and decision-making
  • Partner with Analytics to build dashboards tracking LTV, retention, engagement, and satisfaction (NPS/CSAT)
  • Translate insights into actionable programs, tests, and optimizations
• Cross-Functional Leadership & Execution
  • Act as a key connector across Brand, Martech, Product, Web, Analytics, and Community teams
  • Influence stakeholders and drive alignment on priorities, roadmap, and execution
  • Balance strategic leadership with hands-on execution—comfortable moving between big-picture thinking and detailed delivery

Qualifications

• Bachelor’s degree in Marketing or a related field
• 5–7+ years of experience in membership, loyalty, lifecycle, or subscription-based marketing
• Proven success building and scaling loyalty programs, benefits, or member experiences
• Experience developing and managing strategic partnerships or benefit ecosystems
• Strong experience owning or influencing roadmaps, strategy, and program direction
• Hands-on experience with CRM and marketing automation tools (e.g., ESP, CDP, Adobe Journey Optimizer, GA4, Tableau)
• Demonstrated impact on retention, churn reduction, and lifetime value through testing and optimization
• Strong analytical skills, including cohort analysis, segmentation, and performance measurement
• Builder mindset—comfortable operating in ambiguity and creating structure where it doesn’t exist
• Ability to move seamlessly between strategy and execution (0→1 and scale)
• Strong communication and stakeholder management skills with the ability to influence across teams
• Experience working in agile, fast-paced, and evolving environments

Additional Details

• Proficiency in English (PMI business language)
• Ability to travel up to 15% as needed

Benefits

• An excellent total package, with compensation and benefits based upon your geographic location.
• Skill development opportunities, to help you grow now and into the future.
• Access to a global network, to enrich your professional experience.
• Flexible options to help balance work time and your time.
• Award and bonus opportunities.