[Hiring] Media Buyer (TikTok & Meta Ads) for Digital Brand @Paired

Role Description

Our client is a fast-growing digital education brand in the social commerce space, helping creators monetize through short-form content and affiliate marketing. Built and led by a founder who is also the face of the brand, the business has generated multi-million dollar revenue through TikTok-driven funnels and has supported hundreds of creators in building income streams online.

Their core acquisition engine is a high-performing webinar funnel powered primarily by TikTok ads. With strong sales infrastructure already in place, the focus now is on stabilizing performance, scaling efficiently, and expanding into Meta as a secondary growth channel.

Responsibilities

• Manage and optimize TikTok ad campaigns daily, including budget allocation, bid adjustments, and performance tracking.
• Actively manage live campaign performance during high-spend webinar cycles (Sunday & Wednesday), making rapid, real-time optimizations.
• Scale winning creatives aggressively while cutting underperforming ads quickly to maximize ROAS.
• Navigate TikTok ad volatility (ad disapprovals, downtime, performance fluctuations) and adapt campaigns with minimal disruption.
• Identify patterns in top-performing ads and recommend new creative directions (hooks, messaging, targeting angles).
• Lead the launch and scaling of Meta ads as a secondary acquisition channel.
• Collaborate closely with the founder on audience targeting, messaging, and landing page optimization based on conversion data.
• Continuously test new audiences, creatives, and campaign structures to improve performance.

Qualifications

• 2–3+ years of hands-on media buying experience (TikTok required).
• Proven track record managing and scaling paid campaigns with clear performance metrics (ROAS, CPA, CAC).
• Strong understanding of TikTok ad ecosystem, including creative testing and platform-specific behavior.
• Experience with Meta Ads (Facebook/Instagram) or demonstrated ability to quickly ramp up.
• Experience working with info products, digital courses, or webinar funnels is highly preferred.
• Ability to make fast, data-driven decisions in a high-pressure, fast-moving environment.
• Strong analytical thinking with the ability to translate data into actionable insights.
• Comfortable working directly with founders and operating with a high level of ownership.
• Proficiency in English communication.

Preferred Profile

• Strategic thinker, not just a "numbers guy".
• Proactive problem-solver who spots optimization opportunities.
• Detail-oriented with ability to make rapid decisions under pressure.
• Collaborative mindset to work closely with founder/team.

Benefits

• Competitive salary.
• Performance-based commission (structure to be defined based on impact).
• Fully remote role with flexible location.
• High ownership role with direct impact on revenue growth.
• Opportunity to work closely with a fast-scaling, founder-led business.