[Hiring] Marketing Technologies Director @PlayStation

Role Description

The Marketing Technologies Director leads PlayStation's global marketing technology organization across engineering, product management, UX, measurement and experimentation, audience activation, and marketing data. This leader owns the technology vision, architecture, product strategy, and roadmap for platforms used by marketers worldwide to reach hundreds of millions of players. The role is accountable for building secure, scalable, AI-enabled capabilities that improve marketing effectiveness, speed, and customer experience.

Key Responsibilities

• Technology Engineering and Product Leadership
  • Lead multidisciplinary teams responsible for marketing technology engineering, product management, and UX.
  • Own end-to-end delivery and operation of global marketing platforms.
  • Set the architecture for marketing platforms, APIs, data pipelines, audience services, orchestration, and activation integrations.
  • Define the marketing technology product vision and prioritize a multi-year roadmap.
  • Establish engineering standards for security, privacy, reliability, observability, scalability, and management of technical debt.
  • Lead product discovery and UX research with marketing teams globally.
  • Evaluate build, buy, and partner options with technical rigor.
• Measurement Experimentation and Audience Activation
  • Lead the measurement and experimentation function.
  • Lead audience activation and marketing data teams.
  • Connect audience, measurement, and activation capabilities across marketing channels.
  • Partner with Data Science and Analytics leaders to embed experimentation and decision support into marketing workflows.
  • Assess and scale AI and automation use cases.
• Strategy and Transformation
  • Serve as the technical and strategic partner to various marketing leaders.
  • Align SIE teams around a single architecture, product vision, roadmap, and investment priorities.
  • Lead high-priority transformation initiatives.
  • Partner with marketing leaders to redesign workflows and processes.
  • Balance global platform standards with local and product-level flexibility.
  • Define success measures and post-launch KPI tracking.

Qualifications

• Bachelor's degree in software engineering, computer science, data engineering, or a related technical field; equivalent practical experience is acceptable.
• 12+ years of experience across software or data engineering, technical product management, and marketing technology.
• Direct software or data engineering experience and a record of leading engineering teams.
• Demonstrated success building, launching, and operating enterprise SaaS products or internal platforms.
• Technical depth in cloud architecture, APIs, systems integration, data pipelines, identity and audience systems, security, privacy, reliability, and scalability.
• Experience leading multidisciplinary organizations.
• Strong command of experimentation methods, marketing measurement, analytics, and data usage.
• Experience with AI-powered products, machine learning platforms, or automation.
• Experience owning multi-year technology and product roadmaps.
• Ability to influence senior leaders and communicate technical tradeoffs clearly.

Requirements

• Experience limited to administering vendors or managing a marketing technology stack without direct engineering experience does not meet the requirements of this role.

Benefits

• Medical, dental, vision coverage.
• Matching 401(k).
• Paid time off.
• Wellness program.
• Employee discounts for Sony products.
• Potential eligibility for a bonus package.