[Hiring] Marketing Support Coordinator @AMSURG

Role Description

The Marketing Operations Coordinator supports the execution, administration, and performance tracking of patient engagement marketing programs for AMSURG Connect by coordinating multi-channel campaigns across SMS, direct mail, email, and marketing automation platforms. This role assists with campaign deployment, audience segmentation, data management, reporting, and performance analysis to ensure effective patient outreach and engagement.

• Manage the execution of patient engagement campaigns across SMS, direct mail, email, and other communication channels in support of AMSURG Connect.
• Oversee CRM and marketing automation platforms, ensuring accurate data management, audience segmentation, workflow functionality, and campaign delivery.
• Monitor campaign performance and program KPIs, analyze results, identify trends, and provide actionable recommendations to improve outcomes.
• Partner with IT and analytics teams to develop reporting dashboards and performance measurement frameworks that support business decision-making.
• Translate data into meaningful insights and presentations for Regional Marketing Directors, Operations, and Executive Leadership Team.
• Lead testing and optimization efforts, including A/B testing and audience experimentation, to continuously improve campaign effectiveness.
• Support the development and maintenance of a patient engagement roadmap, including recommendations for new automation, communication, and reporting capabilities.
• Serve as a subject matter expert for patient engagement reporting, campaign operations, and marketing data management.
• Advise operations and lead generation teams on campaign strategy, targeting best practices, and performance opportunities.
• Coordinate with internal teams and external vendors to support the timely and effective execution of marketing programs.
• Other duties as assigned.

Qualifications

• Experience managing multi-channel marketing campaigns, including SMS, direct mail, and automated customer journeys.
• Analytical and problem-solving skills, with the ability to organize data, identify basic trends, and communicate findings clearly.
• Experience preparing or maintaining dashboards, reports, and performance metrics.
• Proficiency with CRM and marketing automation platforms, preferably Salesforce or similar technologies.
• Proficiency with Microsoft Excel and PowerPoint, including data preparation, reporting, and presentation development.
• Experience with audience segmentation, targeting strategies, and campaign performance measurement.
• Knowledge of data governance, data quality, and marketing data management best practices.
• Demonstrated ability to manage multiple projects simultaneously, prioritize competing deadlines, and maintain strong attention to detail.
• Experience working collaboratively across departments and communicating with internal stakeholders.
• Familiarity with reporting and visualization tools such as Tableau or similar business intelligence platforms is preferred.
• Strong project management, organizational, verbal, and written communication skills.
• Healthcare, patient engagement, or other regulated industry experience preferred.
• Experience working in project management platforms such as Asana.

Requirements

• Bachelor's degree in marketing, business, communications, analytics, or a related field, or an equivalent combination of education and relevant experience.
• 2-3 years of experience in marketing operations, campaign coordination, CRM support, marketing automation, or a related field.

Benefits

• Paid Time Off
• Medical, Dental, Vision, Life, Disability
• Healthcare FSA, Dependent Care FSA, Limited Healthcare FSA, FSAs for Transportation and Parking & HSAs
• Matching 401(K) Plan
• AMSURG offers paid time off, 9 observed holidays, and paid family leave. You accrue Paid Time Off (PTO) each pay period and depending on your position can earn a minimum of 20 days and up to 25 days per calendar year.

Company Description

AMSURG is an independent leader in ambulatory surgery center services, operating a network of more than 250 surgery centers nationwide. In partnership with physicians and health systems, the organization delivers high-quality care for patients across a diverse spectrum of medical specialties, including gastroenterology, ophthalmology, and orthopedics.