[Hiring] Marketing Specialist, Regional Campaigns @Everway

Role Description

The Marketing Specialist, Regional Campaigns supports the execution of regional and state-level marketing campaigns designed to drive demand and pipeline growth. Reporting to the Director, Field Marketing, this role is responsible for coordinating and delivering localized, multi-channel campaigns across digital, email, webinars, and events.

Working closely with sales and cross-functional marketing teams, the Marketing Specialist ensures campaigns are executed efficiently, aligned to regional priorities, and optimized for performance. This is a hands-on role ideal for someone who is organized, collaborative, and comfortable managing multiple projects in a fast-paced environment.

Main Responsibilities

• Regional Campaign Execution & Project Management
  • Execute regional and state-level campaigns across digital, email, webinars, and events.
  • Coordinate campaign timelines, assets, and deliverables to ensure smooth execution.
  • Manage multiple campaigns simultaneously while maintaining strong attention to detail.
• Sales & Cross-Functional Collaboration
  • Partner closely with sales teams to align campaigns with regional priorities and market needs.
  • Collaborate with content, design, and digital teams to deliver localized campaign assets.
  • Keep stakeholders informed on campaign progress, timelines, and results.
• Localized Content Coordination
  • Support the development of region-specific marketing materials, including emails, landing pages, and ads.
  • Customize messaging based on audience, market insights, and sales feedback.
• Campaign Performance & Optimization
  • Track campaign performance metrics including engagement, lead generation, and conversion.
  • Provide reporting and insights on campaign effectiveness.
  • Identify opportunities to improve campaign performance and pipeline impact.

Qualifications

• 3+ years of experience in a marketing role, preferably within SaaS or B2B environments.
• Experience supporting regional, field, or ABM-style campaigns.
• Familiarity with Salesforce or similar CRM platforms.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Collaborative approach with experience working cross-functionally with sales and marketing teams.
• Strong communication, organization, and problem-solving skills.
• Ability to analyze campaign performance and make data-driven recommendations.

Benefits

• Competitive salary with bonus opportunities.
• Flexible work schedules.
• Comprehensive health and wellness benefits.
• Flexible time off plans.
• Career growth through development programs.
• Collaborative, innovative culture where your ideas matter.