[Hiring] Marketing Specialist, New Logo Acquisition @Granum

Role Description

We’re expanding our Demand Generation team with a Marketing Specialist! Reporting to the Demand Generation Manager, Landscaping, this is an integral, hands‑on role within our Demand Gen team, focusing on new logo acquisition. You’ll be in the middle of planning and executing multi‑channel campaigns that convert prospects into qualified pipeline—with a heavy emphasis on email marketing, webinars, direct mail and experimentation–as well as tight collaboration with our digital marketing efforts.

If you thrive in a fast‑paced environment, love rolling up your sleeves to build and test email campaigns, and get energy from partnering on high‑impact marketing programs, this is a great opportunity to make a clear, measurable impact on our growth.

In this role, the ideal candidate will…

• Execute campaigns
• Build, test, and deploy targeted email campaigns in support of new logo acquisition, with careful attention to segmentation, personalization, and optimization best practices (including A/B and multivariate testing on subject lines, CTAs, send times, and creative).
• Support direct mail and gifting initiatives (e.g., via our direct mail/gifting platform) that complement outreach and nurture motions for high‑value prospects.
• Set up, test, and execute webinars, partnering closely with stakeholders to ensure compelling offers, clean registration flows, and strong follow‑up sequences.
• With close alignment to MOPS, champion campaign related processes within the team, including Asana usage, naming schemes, and template maintenance.
• Partner with our events and partnerships team to execute campaign support for field marketing endeavors—including pre‑event promotion, in‑event engagement emails, account selection, and post‑event follow‑ups focused on new pipeline creation.
• Support content deployment for acquisition
• Draft prospect‑focused newsletters and email roundups that highlight relevant content, offers, and events to engage our audience.
• Publish and promote marketing assets—such as landing pages—that support new logo acquisition campaigns.
• Maintain and update the website events calendar with high‑intent prospect events and programs, ensuring pages are up to date and optimized for lead capture.
• Measure, learn, and optimize
• Monitor key email and campaign performance metrics (open rates, CTR, CVR, form‑fill rates, meeting‑booked rates), and recommend test plans to continuously improve results.
• Document and share experiment results and learnings (what we tested, what happened, what we’ll do next) to help uplevel acquisition performance across the broader Demand Generation and Digital teams.
• Support regular campaign reporting and debriefing.

Qualifications

• 2–4 years of experience in a marketing role; B2B SaaS or demand generation experience is a major asset.
• Demonstrated experience supporting demand generation campaigns that generate qualified leads, build pipeline, and drive new customer acquisition (not just customer engagement).
• Proven email marketing expertise, including building and launching campaigns, list segmentation, A/B testing, and performance analysis to inform optimization.
• Strong content creation skills, with the ability to write clear, concise, on‑brand copy for email and landing pages tailored to prospect audiences.
• Excellent organizational and time management skills, with the ability to manage multiple campaigns, testing roadmaps, and deadlines effectively.
• Tech‑savvy marketer comfortable with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce), and webinar platforms (Zoom).
• A collaborative team player with strong communication and interpersonal skills, who enjoys partnering across Demand Gen, Digital, Content, Events, and Partnerships.

Requirements

• Canada-based candidates: CAD 75,000 - 90,000.
• US-based candidates: USD 78,000 - 95,000.

Benefits

• Join a team culture that’s all about collaboration, support, and having fun while making a real impact every day.
• In the U.S., we offer comprehensive medical, dental, and vision coverage with multiple plan options, plus additional add ons like HSA/FSA accounts, disability and life insurance, and more.
• In Canada, we provide an employer-funded HSA-based benefits plan with drug, dental, and mental health coverage - giving you a flexible way to manage your healthcare needs.
• We're committed to your financial future, with 401(k) matching for U.S. employees and RRSP matching for those in Canada.
• We invest in your growth through tailored career development conversations and support for tools, courses, and resources to help you thrive.
• And when it comes to work-life balance? We offer unlimited Paid Time Off, paid company holidays, and a company-wide winter break from December 24 to January 1 - so you can truly recharge.