[Hiring] Marketing Specialist @Centric Software

Role Description

We are looking for a Marketing Specialist to support demand generation and field marketing initiatives in South Korea for a fast-growing global B2B technology company. This role will focus on driving pipeline growth across industries including fashion, beauty, food & beverage, and retail through integrated campaigns, events, webinars, and localized content marketing initiatives with an opportunity to work closely with global and APAC teams.

Key Responsibilities

• Drive lead generation and pipeline growth in South Korea market.
• Own marketing event/campaign promotion plan and execution (offline + webinar).
• Manage Lead to MQL, and MQL to SAL in collaboration with Sales.
• Event & Campaign, marketing resources development, communication planning, and coordination in line with the sales and marketing plan.
• Understand requirements for a particular event considering target and Sales expectation.
• Develop a promotion plan including identifying targets in CRM, building a list in marketing automation, and creating emails according to operational guidelines.
• Organize all logistical aspects of events including research and booking venues, catering, arranging event materials, satisfaction questionnaires, sales collaterals & pop-up stands in local languages.
• Manage local suppliers while respecting budgets and deadlines.
• Coordinate with sales team, regional partners, and 3rd party vendors.
• Oversee event happenings and evaluate the event’s success and prepare ROI reports.
• Manage event leads and opps data in Pardot and Salesforce.
• Develop content locally to update social media & community posts in South Korea for new lead generation and nurturing prospects.
• Research and create content to build scenarios in the marketing automation tool to create inbound leads and nurture leads.
• Support global digital team and APAC content team to develop the right content and execution for South Korea.
• Upload contacts from vendors or events/campaigns into Pardot and Salesforce as collaborating with APAC Operation Manager.
• Work closely with the regional Sales team to monitor MQL quality, lead progression, and pipeline contribution.
• Identify and collaborate with marketing partners such as media, association, and complementary solution partners including ERP, PLM, AI, and enterprise technology vendors.
• Coordinate PR promotion locally with partners.

Qualifications

• At least 3 years experience in marketing enterprise solutions to the CPG industry such as PLM/ERP/PPM/PIM/DAM or other AI related tech solutions.
• Expertise in leads gen and funnel management with telesales and sales.
• Results oriented; ROI & metric driven.
• Experience working with vendors and managing budgets.
• Experience managing and collaborating with several departments cross-functionally.
• Self-motivated, well-organized, detail-oriented, problem solver able to manage multiple projects and meet assigned deadlines and targets in a fast-paced environment.
• Autonomous with an understanding of responsibility and accountability.
• Good interpersonal communication and collaboration skills (ability to negotiate).
• Able to manage multiple priorities in a fast-paced environment.
• Language: Korean, English (at business level).

Benefits

• Home office based.
• Be ready to join an exciting international team and support our continued growth!

Company Description

We are a tight-knit, fun, highly energetic marketing team. Business is growing rapidly, and we need help. We have a terrific product, and a very motivated company, and love the hard work we do. This is a great opportunity to learn, grow and spread your wings in the heart of a small team of an expanding company. We think in terms of time zones, not geographic lines, and are totally plugged-in and cable-free. Headquarters are in the US with teams spread throughout the world, close to the customers we serve.

Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.