[Hiring] Marketing Specialist @Red Clay Consulting

Role Description

Red Clay Consulting is seeking an experienced Marketing Specialist to support our incoming marketing agency relationship and a broad range of internal marketing operations. This role serves as the day-to-day operational hub for agency coordination, conference logistics, proposal support, brand administration, and content development. The ideal candidate brings at least 5 years of marketing operations experience, expert-level PowerPoint and graphic design skills, proven event coordination capabilities, hands-on familiarity with AI-assisted marketing tools, and the ability to contribute to thought leadership and demand-generation initiatives.

Qualifications

• A Bachelor’s Degree in Marketing, Communications, Business Administration, or a closely related discipline is required.
• Minimum 5 years of progressive experience in marketing operations or administration.
• Expert-level Microsoft PowerPoint proficiency; ability to build executive-quality, on-brand presentations under deadline.
• Strong graphic design capability using Adobe Creative Suite, Canva, or equivalent platforms.
• Proven end-to-end event and conference coordination experience, including vendor management and on-site logistics.
• Demonstrated working knowledge of AI-assisted marketing tools such as ChatGPT, Adobe Firefly, or Midjourney.
• Strong written communication skills with the ability to produce professional marketing content, including white papers, case studies, and blog posts.
• Strong organizational and project management skills; able to manage multiple concurrent priorities with competing deadlines.
• Proficiency with Microsoft 365: Word, Excel, PowerPoint, Teams, SharePoint, and Outlook.

Requirements

• Serve as day-to-day operational liaison between Red Clay and its marketing agency partner.
• Manage the monthly content calendar across all five retainer pillars: Video, Web, Social, Content, and Email.
• Track incoming deliverables, review assets for brand alignment, and coordinate approvals.
• Maintain the digital asset library; prepare briefing materials and agendas for strategy sessions.
• Monitor campaign performance metrics and produce summary reports for leadership.
• Maintain the Conference Calendar.
• Own full logistics for Red Clay conference activities at Oracle EDGE, OUUG, UTA, IUCX, and similar events.
• Coordinate attendee registration, hotel accommodations, and room block reservations.
• Research, evaluate, and book venues, catering, entertainment, and host receptions and bar events.
• Manage materials shipping, signage, on-site coordination, and post-event budget summaries.
• Execute event-specific promotional strategies, including pre-event outreach, onsite engagement plans, and post-event lead follow-up in coordination with the business development team.
• Design polished PowerPoint presentations and custom infographics for RFP responses and client briefings.
• Collaborate with business development and technical teams to develop visually compelling and strategically positioned responses to RFPs, RFQs, and Qualifications.
• Work with the Proposal Managers to administer the library of proposal content, capability statements, account profiles, project profiles, staff bios, and graphics for efficient reuse.
• Support the development of capabilities presentations, pitch decks, and client briefing materials for pursuit teams.
• Manage an editorial content calendar aligned with market trends, regulatory developments, utility industry events, and business development priorities.
• Partner with consultants and subject matter experts to develop compelling client success stories and solution narratives.
• Administer multi-channel digital marketing campaigns including email nurture programs, LinkedIn campaigns, and paid search, to generate qualified leads and expand the pipeline.
• Administer the firm's website, including SEO strategy, landing page optimization, and analytics-driven content updates.
• Monitor and report on campaign metrics, including traffic and pipeline contribution.
• Maintain and update Red Clay's CRM platform, ensuring accurate and current account profiles, contact records, and opportunity data.
• Administer FOIA requests as required, including submissions, status tracking, and records documentation.
• Maintain and enforce brand standards across all internal and external communications, ensuring visual consistency and professional quality in all marketing materials.
• Administer Red Clay's LinkedIn presence, YouTube channel, and branded collateral library.
• Support the Red Clay Insights newsletter and Microsoft 365 template administration.
• Apply AI-assisted tools to support content creation, graphic ideation, and marketing productivity.
• Administer relationships with graphic designers, print vendors, and digital production partners as needed.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible work environment with remote options.
• Comprehensive health, dental, and vision insurance.
• 401(k) retirement plan with company matching.
• Professional development opportunities.

Company Description

Our firm is an equal opportunity employer committed to creating an inclusive workplace where all individuals are treated with dignity, fairness, and respect. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other characteristic protected under applicable federal, state, or local law.