Role Description
The Marketing Specialist will execute corporate marketing programs to support promotion, expansion, and growth of CBE’s services. This position will support marketing initiatives, execute campaigns, and contribute to organizational success. The ideal individual for this role will need to be familiar with a wide range of field’s practices, concepts, and procedures. In addition, the ideal individual is a self-starter with a passion for marketing, strong organizational skills, and a desire to learn and grow in a collaborative environment.
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Assist sales and marketing teams with advertising materials and communications media to symbolize effectively the services and products of the company to prospects and customers.
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Receive and complete work assignments from the VP of Marketing and Senior Marketing Specialist.
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Collaborate with team for content creation, visual design, and promotional coordination.
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Contribute to written and visual content for marketing materials, including blog posts, social media updates, and newsletters.
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Edit and proofread content while adhering to brand guidelines.
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Social media management: create content, schedule content, monitor engagement, and report on metrics.
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Aid in email marketing: manage lists, draft emails, and analyze campaign results.
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Assist in market research and competitive analysis to identify trends, opportunities, and target segments.
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Coordinate with team for marketing activities, insights sharing, and brainstorming.
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Collaborate with designers, proposal writers, and colleagues for cohesive campaigns.
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Assist in planning and executing marketing events, attendance at trade shows, and thought leadership opportunities.
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Prepare communications, such as presentations, memos, letters, and announcements.
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Write press releases as assigned.
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Support and maintain CBE’s brand image.
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Work with and support all corporate departments.
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The Company reserves the right to change or assign other duties to this position as appropriate.
Qualifications
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Bachelor’s Degree in English, Journalism, Communications, Advertising, Marketing, or related field required.
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2+ years related corporate marketing experience required.
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Excellent writing and verbal communication skills.
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Exceptionally strong project management, organizational and reading/analysis skills.
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Highly motivated self-starter.
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Ability to handle a number of tasks simultaneously.
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Ability to interact with various levels of associates and management.
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Creativity and graphic design skills.
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Computer skills in Microsoft Word, PowerPoint, Excel, Canva, as well as Adobe Acrobat, Adobe Photoshop, and Adobe InDesign.
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Excellent analytical and presentation skills including demonstration skills to handle many assignments simultaneously.
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Efficiently work under pressures, deadlines, and stretch extra hours to complete assigned tasks.
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Ability to exhibit great creativity and resourcefulness.
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Self-confident and outgoing personality.
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Should be an expert in forward-thinking, market research, and should possess problem-solving skills.
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Ability to listen to intended details attentively.
Requirements
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The starting pay range for this position is $55,000 - $60,000/year. An individual's actual compensation will depend on the individual's qualifications and experience.
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Background check and drug testing required.
Benefits
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Excellent benefits package; medical, dental, and vision coverages.
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401K retirement plan with company match.
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Tuition reimbursement.
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Paid time off.
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Ongoing training & support.
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Career culture with many opportunities for advancement.
Company Description
CBE Companies is an Equal Opportunity Employer. CBE Companies is committed to creating an inclusive environment. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex (including pregnancy), sexual orientation, national origin, gender, genetic information, disability, veteran status, or other protected statuses in accordance with applicable federal, state, and local laws.