[Hiring] Marketing & Social Media Virtual Assistant @Rockstar

Role Description

This is a remote position. Rockstar is hiring a full-time Marketing & Social Media Virtual Assistant on behalf of a multi-location outpatient physical therapy practice looking to bring consistency and ownership back to their marketing after going without a dedicated marketing person for some time.

The core of this role is being the practice's steady marketing engine:

• Owning social media across all channels
• Creating on-brand content in Canva
• Keeping the WordPress website and blog section current and polished

Beyond that, the VA will support:

• Email campaigns
• Event and swag coordination
• Online review monitoring
• Monthly performance reporting
• Executive assistant tasks directed through the practice's Office Manager, including inbox and calendar management, travel coordination, and document prep

This role calls for someone who can take a task from start to finish with minimal hand-holding and strong attention to brand detail. Previous marketing hires have struggled with inconsistent branding and spelling errors, and this practice needs someone who catches those things before they go out, not after.

Key Responsibilities

Primary Responsibilities

• Own and manage all social media channels, posting consistently and following established brand guidelines
• Create on-brand content and visuals in Canva
• Maintain and update the WordPress website, including adding new therapists as they're hired
• Collect blogs from therapists, edit for readability, add images, and publish to the website
• Monitor online reviews and respond appropriately

Secondary Responsibilities

• Manage patient reactivation email campaigns through Second Door
• Coordinate marketing and referral-source events, including scheduling, food orders, and branded swag
• Support Google Ads/SEO coordination through the practice's website vendor
• Produce a monthly analytics report covering impressions, follower growth, and channel trends
• Support onboarding content uploads into the practice's LMS (Clinical Marketer) as time allows

Executive Assistant Support (directed through the Office Manager)

• Manage inbox and calendar triage-to-execution
• Handle scheduling, correspondence, and meeting prep
• Coordinate travel and conference logistics
• Support document formatting and file/drive organization
• Track follow-ups and flag items that need a decision

Qualifications

• Prior marketing or social media management experience required
• Strong understanding of brand consistency and attention to detail; spelling and formatting errors are not acceptable
• Comfortable using AI tools to work efficiently across content creation and planning
• WordPress experience strongly preferred
• Self-directed with strong follow-through; comfortable taking ownership of a task without needing frequent check-ins
• Portfolio of previous marketing or content work required for review

Requirements

• HIPAA compliance and absolute discretion with patient and business information
• Reliable and responsive during agreed Central-time core business hours; proactive communication, no ghosting
• Strong ownership and follow-through; takes tasks to completion with minimal hand-holding and flags anything that needs a decision

Benefits

• Competitive salary commensurate with experience
• Opportunities for professional development and growth
• Work in a dynamic and supportive team environment
• Make a meaningful impact by helping to build and strengthen families across the globe