[Hiring] Marketing, Resource & Product Development Coordinator @Smart Workforce Solutions

Role Description

We are seeking an experienced Marketing, Resource & Product Development Coordinator to support a business owner in developing, managing, and scaling digital resources, online programs, and subscription-based offerings. This role is suited to a highly organised, creative, and technically capable individual who can develop new content while transforming existing material into engaging and scalable digital products.

Duties & Responsibilities

• Content, Resource & Product Development
  • Review, organise, and repurpose existing content into structured programs, digital products, lead magnets, and subscription-based resources.
  • Research, plan, script, and create new content for digital courses, training programs, and online resources.
  • Develop training modules using AI-generated voices and other digital tools to produce engaging audio and video content.
  • Transform business knowledge and existing materials into professional, user-friendly, and commercially scalable products.
  • Collaborate closely with the business owner to ensure all content is accurate, professional, and aligned with the brand.
  • Edit and refine written content to ensure consistency, clarity, and quality.
• Website & Digital Platform Management
  • Assist with website development, maintenance, and content management.
  • Ensure digital resources, subscriptions, online programs, and products are accessible and professionally presented.
  • Implement and maintain subscription, payment, and digital product delivery systems.
  • Upload and update website content, visuals, resources, and program information.
  • Identify and implement improvements to the website’s user experience and conversion journey.
  • Manage and maintain online course and membership platforms.
• Marketing & CRM Management
  • Coordinate digital marketing activities, including email marketing campaigns, landing pages, lead magnets, and promotional content.
  • Maintain CRM systems and ensure leads, customers, and subscribers are accurately recorded and tracked.
  • Assist with campaign analytics, performance reporting, and conversion optimisation.
  • Support the development of marketing funnels for digital products, subscriptions, and online programs.
  • Monitor engagement and performance data and recommend improvements where required.
• Project Management & Coordination
  • Manage multiple content, marketing, website, and product development projects simultaneously.
  • Prioritise tasks and work independently with minimal supervision.
  • Ensure projects, programs, website updates, and digital resources are delivered on time and to a high standard.
  • Maintain organised project plans, content libraries, workflows, and supporting documentation.
  • Coordinate with external vendors, freelancers, or contractors where specialised assistance is required.
  • Provide regular progress updates to the business owner.

Qualifications

• Three to five years’ experience in digital marketing, content development, digital product development, or a related role.
• Demonstrated experience developing or repurposing content for online courses, training programs, digital resources, or subscription offerings.
• Experience using CRM systems and managing customer or subscriber information.
• Experience with website content management systems and online course or membership platforms.
• Familiarity with email marketing platforms, landing pages, and digital marketing funnels.
• Experience using AI-assisted content creation tools, including AI voice-generation tools.
• Strong copywriting, editing, proofreading, and content-development skills.
• Strong project management and multitasking capabilities.
• Excellent technical aptitude and the ability to learn new platforms and software quickly.
• Experience implementing online payment or subscription systems would be advantageous.
• Experience working remotely and independently would be beneficial.

Personal Attributes

• Creative and able to think outside the box when approaching challenges and developing digital products.
• Resourceful, solutions-focused, and capable of independently researching and resolving problems.
• Proactive and confident in taking initiative without requiring constant supervision.
• Highly organised, dependable, and able to manage competing priorities.
• Adaptable and comfortable working in a fast-paced and evolving business environment.
• Detail-oriented while maintaining a clear understanding of broader business and project objectives.
• Strong written and verbal communication skills.
• Comfortable collaborating directly with a business owner and coordinating with external service providers.
• Commercially minded, with an understanding of how content and digital resources can be transformed into scalable products.

Package & Remuneration

• R30,000 per month — non-negotiable

Interested?

Apply now to join our team!