[Hiring] Marketing Product Manager @PAJ UG

Role Description

Ownership of specific features and initiatives for our GPS tracking devices, from implementation to market positioning, independently and with a hands-on mentality.

• Independent planning, implementation, and management of marketing projects from idea to finished result.
• Identification of new target groups and market opportunities to expand our customer base.
• Monitoring project progress as well as competitive and market analyses for the ongoing optimization of our activities.
• Creation of compelling sales materials, including promotional materials, landing page copy, and platform-specific content, independently conceived and implemented.
• Managing communication with internal and external stakeholders to ensure the team stays informed and projects are successfully completed.
• Development and independent execution of marketing campaigns with a strong focus on paid social media advertising (Meta, TikTok), organic social content, and email automation.
• Identifying potential risks and developing pragmatic solutions to minimize them.
• Leading UGC and influencer strategies, including briefing creators and reviewing content for brand compliance.

Qualifications

• Hands-on experience in marketing: you've already implemented a lot yourself and know how to independently drive projects to success.
• Broadly skilled as a marketing all-rounder: from content to paid social to email marketing, you're comfortable across various disciplines.
• Knowledge of paid social media advertising (Meta Ads Manager, TikTok Ads) and organic social media strategy, with proven campaign success and measurable revenue growth.
• Pragmatic, solution-oriented mindset with a clear focus on execution rather than lengthy strategy phases.
• Excellent communication skills to convincingly present product benefits in English.
• Ability to independently coordinate multiple projects at once while maintaining both attention to detail and the bigger picture.
• Experience working with B2C customers and knowledge of SaaS or hardware products is a plus.
• Strong understanding of the target audience and a high degree of customer orientation, developing compelling positioning and messaging with a focus on safety, tracking, and trust.

Requirements

• Work experience: Experience in marketing and product management.
• Language: English (C1-C2).
• Work location: Remote.

Benefits

• Dynamic & flat hierarchies: Short decision-making paths, fast decisions.
• Family atmosphere: A warm, supportive team.
• Active involvement: Your voice matters. Actively help shape our solutions.
• Varied tasks: An exciting workday with growing opportunities.
• Support for further development: Outstanding performance is rewarded with development opportunities.
• Flexible working: 100% remote.