[Hiring] Marketing & Paid Media Strategist @The Arena Group

Role Description

ShopHQ is seeking a highly analytical, strategic, and execution-focused Marketing & Paid Media Strategist to scale our digital customer acquisition and oversee our omnichannel marketing efforts. This role sits at the intersection of performance marketing and lifecycle strategy. You will own the day-to-day execution, bidding, and optimization of paid media campaigns across Meta, Google, Criteo, and other performance channels, driving scalable growth while maintaining ROAS and CAC targets.

• Provide high-level strategic oversight of ShopHQ’s broader marketing mix, including organic social media, email, SMS, and affiliate networks.
• Collaborate closely with the Buying team to develop dynamic, creative promotions and targeted audience activation moments that fuel a robust promotional calendar.
• Act as the commercial connector, ensuring that paid traffic maps to high-converting retention flows.
• Leverage winning creator and affiliate assets to fuel paid ad performance.

This is a temp-to-perm opportunity, with the potential to transition into a regular full-time position based on business needs and performance.

Paradium.AI’s expected annualized base salary range for this position is currently $110,000 - $120,000. Actual salaries will vary based on multiple factors including location, education, experience and other factors permitted by law. The listed salary range is but one component of The Arena Group’s total compensation and benefits available to its employees. Please note: Due to the volume of applications we receive, only applicants selected for consideration will be contacted.

Requirements

• 5–7 years of hands-on experience managing and scaling paid media campaigns directly in-platform (Meta, Google Ads, Criteo), preferably within a high-volume e-commerce environment.
• Deep understanding of retention marketing principles, specifically email and SMS lifecycle automation, as well as organic social and affiliate ecosystems.
• Proven track record of owning ad budgets, pacing spend, and delivering against strict ROAS and CAC targets.
• Demonstrated ability to build creative promotional strategies in partnership with merchandising or buying teams.
• Highly analytical with strong proficiency in Google Analytics (GA4), Shopify analytics, and ad platform reporting.
• 3-5 years of leadership experience with managing a team of direct reports.
• Entrepreneurial, agile mindset with the ability to operate cross-functionally across matrixed Commerce, Buying, and Creative teams.
• High-level Creative/Design oversight experience.