Role Description
As a Marketing Ops & Lifecycle Specialist, you will join a growing marketing team and work directly with the Head of Marketing to build and maintain the systems that keep the go-to-market engine running.
This is a generalist operations role in the best sense. You will work directly with the Head of Marketing to build and maintain the systems that keep the go-to-market engine running, including:
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Salesforce CRM configuration, attribution and dashboards
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Lead lifecycle workflows
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Reporting
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The broader marketing tech stack
You will not inherit a finished system. You will help build one. The role is suited to someone who is comfortable owning tooling, has a clear head for data and process, and wants genuine scope to shape how a marketing function operates from the ground up.
Responsibilities
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Marketing Operations & CRM Management
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Own and manage our Salesforce CRM, including:
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Configuration and ongoing optimisation
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Data integrity and database management
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User access and system governance
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Design and implement scalable processes that support marketing and sales operations.
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Develop and maintain CRM structures that ensure accurate tracking, reporting, and pipeline visibility.
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Lead Lifecycle & Attribution
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Design and manage the lead lifecycle from first touch through sales handoff.
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Build and maintain marketing attribution models to measure channel and campaign performance.
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Define and enforce UTM frameworks and tracking standards across marketing channels.
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Develop and iterate on lead scoring models within Salesforce to support sales qualification and prioritisation.
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Reporting & Performance Measurement
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Build and maintain marketing dashboards and reporting frameworks.
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Produce weekly and monthly marketing performance reports for internal stakeholders.
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Support campaign measurement, performance analysis, and ROI tracking across the marketing funnel.
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Ensure reporting structures provide clear visibility into pipeline development and marketing impact.
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Marketing Technology & Cross-Functional Collaboration
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Manage integrations across the marketing technology stack, including marketing automation and analytics tools.
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Collaborate closely with sales, marketing, and operations teams to align reporting standards and pipeline visibility.
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Support vendor relationships and ensure systems operate efficiently and reliably.
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Work with internal stakeholders to continuously improve marketing processes, tooling, and data quality.
Qualifications
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Bachelorβs degree in Marketing, Business, or a related field
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3β5 years of experience in marketing operations, revenue operations, or CRM-focused roles
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Hands-on Salesforce experience; admin-level proficiency strongly preferred
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Strong understanding of marketing attribution, funnel reporting, and performance measurement
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Experience configuring marketing automation platforms and campaign workflows
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Analytical, detail-oriented, and comfortable working with complex datasets
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Experience in a B2B environment required; SaaS or technology sector experience is a strong plus
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Based in or willing to relocate to Barcelona
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English fluency required; Spanish or additional languages are a plus