[Hiring] Marketing Operations Specialist @Paddle

Role Description

We're looking for a Marketing Operations Specialist to join Paddle's Marketing team, reporting into the Marketing Ops & Programs Lead. This is a hands-on execution role for someone who thrives in the engine room of marketing. You'll keep our marketing operations running smoothly day-to-day:

• Managing tools
• Building templates
• Documenting workflows
• Ensuring systems and processes are clean, consistent, and easy to use

You'll work across our Martech stack including HubSpot, Notion, Asana, Dreamdata, Dust, and Google Workspace, partnering closely with the wider Marketing team and cross-functional partners in RevOps, Business Ops, Data and Commercial teams.

What You'll Do

• Own day-to-day Marketing Operations execution
• Run recurring operational workflows including:
  • Campaign setup
  • List management
  • Form flows
  • Routing checks
  • UTM governance
  • Lifecycle stage hygiene
• Maintain and improve MarOps process documentation, checklists, and operational playbooks
• Track operational issues, blockers, and follow-ups
• Support campaign and programme operations from a setup and logistics perspective
• Build and maintain templates and scalable workflows
• Identify opportunities to automate or streamline manual, repetitive tasks
• Support the team in adopting and consistently using templates and processes
• Manage and maintain our Martech stack
• Document tool ownership, core workflows, key integrations, common use cases, and known limitations
• Troubleshoot tool issues and coordinate with vendors or internal stakeholders
• Support Martech audits, tooling reviews, and onboarding of new platforms

Qualifications

• 5+ years of experience in marketing operations, campaign operations, or a similar role in a fast-growing B2B SaaS organisation
• Hands-on experience administering and optimising Martech tools such as HubSpot, Salesforce, Asana, Dreamdata, Notion, Dust, or similar platforms
• A demonstrated ability to design and implement operational workflows, checklists, and process guides
• A rigorous, systems-thinking approach to tooling hygiene
• Practical experience with automation and AI tools
• Strong documentation instincts backed by real output
• A collaborative working style that earns trust across Marketing and GTM

Benefits

• Unlimited holidays
• 4 months paid family leave regardless of gender
• Investment in learning and personal development
• Exposure to new challenges
• Annual learning fund
• Regular internal and external training

Company Description

At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group.

We're committed to building a diverse team where everyone feels safe to be their authentic self.