[Hiring] Marketing Operations & Optimization Specialist @Assurant

Role Description

The QA & Optimization Specialist serves as the quality, performance, and continuous improvement champion for the Marketing Platforms team. This role is responsible for ensuring customer communications, lifecycle marketing programs, and marketing operations processes meet established quality standards while continuously identifying opportunities to improve efficiency, performance, and customer experience outcomes. This role also drives process optimization by identifying automation opportunities, standardizing quality assurance frameworks, establishing governance, and leveraging data-driven insights to improve operational efficiency, reduce production risk, and increase marketing scalability.

The QA & Optimization Specialist partners closely with campaign execution teams, lifecycle marketers, analytics teams, and marketing technology stakeholders to establish quality assurance processes, maintain testing and optimization programs, monitor performance metrics, conduct audits, and provide actionable recommendations. Success in this role requires exceptional attention to detail, analytical thinking, organizational excellence, and a relentless focus on continuous improvement.

Qualifications

• Bachelor's degree in Computer Science, Marketing, Information Systems, Business Administration, Communications, or equivalent work experience.
• Minimum of 3 years of experience supporting marketing operations, email marketing, campaign management, quality assurance, analytics, digital marketing, or related disciplines.
• Experience performing quality assurance reviews and validation activities within marketing or digital environments.
• Experience creating reports, dashboards, scorecards, and performance tracking frameworks.
• Experience supporting testing programs, campaign optimization efforts, and continuous improvement initiatives.
• Experience working with campaign tracking methodologies, UTM parameters, and digital analytics practices.
• Experience collaborating across multiple stakeholder groups and managing competing priorities.

Requirements

• Strong understanding of email marketing, lifecycle marketing, campaign execution, and customer engagement principles.
• Experience with marketing platforms such as Salesforce Marketing Cloud, Pardot, or similar technologies.
• Strong analytical and problem-solving capabilities.
• Experience developing dashboards and reporting frameworks.
• Knowledge of UTM tracking, campaign measurement methodologies, and marketing performance metrics.
• Exceptional attention to detail and organizational skills.
• Strong documentation, audit, and process management capabilities.
• Ability to identify root causes and recommend practical solutions.
• Strong verbal and written communication skills.
• Ability to influence continuous improvement efforts through data and insights.
• Experience applying continuous improvement methodologies to operational workflows.
• Knowledge of workflow automation and quality assurance automation techniques.
• Working knowledge of WCAG accessibility standards.
• Familiarity with AI-enabled marketing operations and quality assurance tools.
• Experience using root cause analysis techniques to identify recurring operational issues.

Benefits

• Demonstrated ability to work independently and proactively identify opportunities for improvement.
• Strong sense of accountability, ownership, and follow-through.
• Ability to manage multiple projects and priorities simultaneously.

Company Description

Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.