[Hiring] Marketing Operations Manager @Optro

Role Description

This role exists to make our marketing systems reliable — so campaigns launch clean, leads route correctly, and the data behind our funnel can be trusted.

You'll be the hands-on operator of our marketing systems: the person actually in Marketo day-to-day, configuring, maintaining, and optimising it, and diagnosing and fixing what breaks across our connected systems. You'll set the technical standard our execution partners work to, with real autonomy in how you get the work done in a scalable way.

Location: Remote, Canada (ET Timezone preferred)

Travel Requirements: <10%. Once or twice a year.

Key Responsibilities

• Serving as the hands-on technical owner of our marketing technology stack — Marketing Automation Platform (Marketo) and the surrounding tools (webinar/event platforms, enrichment and ABM tools, email build platform, etc.) — configuring, maintaining, and optimising each, and acting as the go-to expert on how they all work and talk to each other.
• Owning our core operational programs: lead lifecycle and scoring, nurture architecture, and other key operational campaigns.
• Integration and troubleshooting, independently: sync failures, routing errors, field mapping, webinar and event platform connections, and any tool in the stack that won't talk to another.
• Maintaining email channel operations: segmentation and personalisation logic, dynamic content, deliverability, and send governance.
• Tracking, attribution, and data: UTM tracking standards, campaign and channel taxonomy, and the attribution tooling that sits on top.
• Maintaining data integrity: you define what clean means and make sure it holds — data hygiene, dedupe, normalisation, enrichment, purging.
• Setting the standards the function runs on and documentation for our key processes and systems.
• Partnering directly with Demand Gen, Events, and Sales — turning their goals into what the systems do.
• Directing our external execution agency — setting the specs, standards, and quality bar they build to.
• Drive AI-powered automation. Find ways to use AI to optimize scoring, segmentation, QA, and repetitive tasks.

Qualifications

• 5+ years in marketing operations, ideally B2B SaaS.
• Marketo Certified Expert (Adobe Certified Expert — Marketo Engage), or equivalent demonstrated hands-on experience.
• Deep hands-on Marketo experience, with strong functional fluency in Salesforce.
• Owned a lead lifecycle and scoring model in production and materially improved it.
• Implemented and maintained tracking and attribution infrastructure.
• Strong email operations background: segmentation and personalisation logic, nurture builds.
• A track record of working independently — sole or senior technical owner of an instance.

Nice to Have

• Familiarity with GDPR/CCPA.
• Experience directing an agency and mentoring team.
• Webinar, ABM or enrichment platforms (6sense, Clearbit, ZoomInfo, Clay, Rainfocus).
• Modular email build platforms (Knak, Stensul or similar).

Compensation Range

CA$102K - CA$140K

At Optro, we provide a fair and competitive salary based on a variety of factors, including:

• The scope and responsibilities of the role
• Your relevant skills, experience, and certifications
• Where you are physically located (based on our regional tier system)

Benefits

• Launch a career at one of the fastest-growing SaaS companies in North America and EMEA!
• Live your best life (LYBL)! $200/mo (USD) for anything that enhances your life.
• Comprehensive employee health and life insurance coverage.
• Competitive compensation & bonus program.
• Statutory vacation + Flexible vacation.
• Time off for your birthday & volunteering.
• Employee resource groups.
• Opportunities for team and company-wide get-togethers!

Our Company Values

• Customer obsession: It starts and ends here. Consistently ask yourself how what you’re doing creates value for our customers.
• Gritty resilience: Make it happen. Find a way. Move fast, stay positive, and do what it takes.
• Drive innovation: Create the future. Continuously improve what exists and invent what’s next.
• Win, together: One team. No silos, no egos. Drive to be the best and support each other’s success.
• Growth mindset: 10x, not 10%. Think in orders of magnitude, not increments. Seek feedback, learn, and improve.