Role Description
You own the execution of every marketing initiative at Anatta β content, search, advertising, website, automation, campaigns, events β and you run them as one connected system rather than a set of disconnected tools and one-off projects.
Your mandate is to close the gap between experimenting with AI and actually operating on it. You will design and run an intelligent marketing operating system for Anatta, where:
-
Intelligence, decisioning, execution, and governance are connected.
-
AI does the volume work, while humans own judgment and quality.
-
Every initiative reports back into a measurement framework tied to a pipeline.
This is a hands-on, cross-functional operating role. You will:
-
Build workflows, administer the stack, launch campaigns, read the dashboards, and fix what the dashboards reveal.
-
Continuously redesign how the work gets done so automation and AI absorb repetitive execution.
-
Set the standard for how AI is used across the marketing function and train the people around you to use it well.
Qualifications
-
5β7 years in marketing operations, technical program management, demand generation, or digital marketing, with at least five in a marketing-operations or equivalent role.
-
Demonstrated experience implementing generative AI tools and automation workflows end to end.
-
Hands-on experience with prompt engineering and AI-assisted content production at volume.
-
Proven experience administering large marketing automation platforms and CRM systems.
-
Working knowledge of SEO, and how answer engines and AI assistants source and cite content.
-
Experience managing paid media budgets and campaigns.
-
Strong analytical skills: database structures, data hygiene, analytics, and attribution.
-
Understanding of lead scoring, nurturing, segmentation, personalisation, and lifecycle management.
-
Proven ability to manage complex, cross-functional projects with technical and strategic components.
-
Excellent written and spoken communication; able to translate technical concepts for non-technical colleagues.
-
Familiarity with GDPR and other relevant data-protection regulation.
Requirements
-
Run the content production system with your Content Strategist.
-
Execute Anatta's SEO / answer-engine / generative-engine program.
-
Plan, build, QA, launch, and optimize paid search and paid social campaigns.
-
Own the website as a product: conversion paths, forms, and lead routing.
-
Build, optimize, and maintain automation workflows for lead generation.
-
Own operational execution of integrated campaigns end to end.
-
Administer the marketing technology stack and its integration with sales and business systems.
-
Manage the marketing budget and timelines with Finance.
Benefits
-
Remote first organization.
-
Full medical, dental, vision, disability, and company paid life insurance.
-
Employer 401(k) contributions.
-
Employee assistance program.
-
Start accrual with 20 days of PTO annually + holidays.
-
Annual winter break: We close the week between Christmas and New Year's.
-
Paid parental leave.
-
Company events, happy hours, and retreats.
-
Budget for continuing education.
-
Other perks vary by location.