[Hiring] Marketing Operations Manager @FranklinCovey

Role Description

The Marketing Operations Manager owns lead and contact strategy and the day-to-day operations that turn marketing activity into clean, measurable pipeline, spanning lead scoring, funnel and lifecycle management, campaign and event operations, and pipeline reporting, with hands-on ownership of the assigned areas of the business. This role ensures leads are captured, scored, and measured accurately from first touch through to sales-accepted pipeline, and serves as a key marketing operations point of contact for Salesforce, keeping data, campaigns, and processes aligned across marketing and sales.

Essential Job Functions

• Lead & Contact Strategy: Own cross-division lead and contact strategy, defining how records are structured, segmented, and prioritized to support marketing and sales motions.
• Marketing Operations: Manage lead scoring optimization, campaign operations, and event roster reconciliation for the assigned areas of the business.
• Funnel & Lifecycle Management: Own full-funnel management, lead lifecycle operations, and nurture program execution to ensure leads progress cleanly from marketing to sales.
• Event Data Capture: Own event lead-capture tooling, including data enrichment, integration, Salesforce synchronization, troubleshooting, and reporting to ensure event data flows cleanly into the CRM.
• Salesforce Operations: Serve as a marketing operations point of contact for Salesforce by managing the request queue, coordinating with Business Transformation and Operations, and communicating process changes across Marketing and Operations.
• Enablement & Change Management: Build SOPs, rollout communications, and field training for lead strategies, outbound list additions, and process and flow changes to drive adoption of new tools and workflows.

Qualifications

• Bachelor’s degree in Marketing, Operations, or a directly related field
• 5+ years of marketing operations, revenue operations, or related experience

Preferred Skills & Experience

• Hands-on Salesforce administration and CRM operations experience, including managing requests and queues, integrations, and data flow
• Experience with funnel and lifecycle operations (MQL/SAL/SQL and nurture) across marketing automation and CRM systems
• Strong analytical skills with experience in pipeline, attribution, and marketing performance reporting
• Experience building process documentation (SOPs) and delivering field enablement and training
• Strong written and verbal communication and cross-functional collaboration skills, with the ability to manage multiple projects and priorities in a fast-paced environment

Benefits

• Medical, dental, and vision insurance
• HSA
• Employee stock purchasing program
• 401(k)
• Paid time off
• Holiday pay
• And more