[Hiring] Marketing Operations Manager @California Society of CPAs

Role Description

The Marketing Operations Manager acts as the operational backbone of the CalCPA Marketing team. This role is responsible for executing and coordinating high-volume marketing activities, including:

• Email campaign production
• Marketing automation support
• Social media posting
• Website and landing page publishing
• Paid media trafficking support
• Marketing reporting

This position ensures campaigns move efficiently from strategy to execution while maintaining high standards for quality assurance, accuracy, and performance tracking. The ideal candidate thrives in a dynamic environment with strong attention to detail and the ability to manage multiple concurrent projects. This role plays a critical part in maintaining operational consistency across CalCPA’s marketing programs, including:

• Conferences
• Continuing education courses
• Membership promotions
• Digital marketing initiatives

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field, or equivalent combination of education and professional experience.
• 3–6 years of experience in marketing operations, email marketing, digital marketing or a related marketing execution role.
• Hands-on experience building and deploying email campaigns using marketing automation platforms such as HubSpot, Pardot, Marketo, Mailchimp or similar tools.
• Proficiency working within content management systems (CMS) to publish and update website content and landing pages.
• Working knowledge of digital marketing channels, including email marketing, social media, paid media and website content.
• Familiarity with CRM platforms such as Salesforce or similar systems.
• Demonstrated ability to successfully prioritize and manage multiple projects and deadlines in a dynamic, evolving environment.
• Experience supporting marketing performance reporting and interpreting campaign metrics.
• Experience in associations, membership organizations, education, or professional services environments preferred.

Requirements

• Build and deploy marketing email campaigns using established templates, automation tools and segmentation lists.
• Perform quality assurance checks prior to campaign deployment, including sending proofs, link testing, segmentation validation, rendering checks and scheduling confirmation.
• Support social media execution by scheduling posts, updating campaign messaging and maintaining publishing calendars.
• Assist with marketing automation workflows and campaign journeys to support conferences, continuing education programs, membership initiatives and other marketing campaigns.
• Publish and update marketing content on the CalCPA website and related landing pages, ensuring proper formatting, calls-to-action and link integrity.
• Support basic Search Engine Optimization (SEO) practices when publishing content, including headings, alt text, internal links and page structure.
• Assist with paid media campaign execution by uploading creative assets, validating links and UTMs and monitoring campaign pacing.
• Draft and repurpose marketing content using templates and AI-assisted workflows, including webinar recaps, conference highlights and promotional copy.
• Maintain campaign calendars, marketing project trackers and operational documentation in Monday.com (work management platform).
• Collaborate with internal teams to coordinate campaign timing and messaging.
• Identify opportunities to streamline marketing processes, templates and workflows to improve efficiency and campaign execution.
• Support marketing promotions, including setup and maintenance of promotional codes and campaign tracking parameters.
• Assist with maintaining marketing data quality, including list hygiene, segmentation updates and CRM data validation.

Benefits

• Competitive Medical, Dental and Vision Insurance
• 401(k) + Employer Match + profit sharing
• Life Insurance
• Long-Term Disability Insurance
• Pet Insurance
• Wellness/Gym Membership
• Paid Leave of Absence
• Generous PTO
• 13 Paid Holidays
• Gratitude Days
• Monthly remote-work reimbursement to power your Internet
• Company Retreats
• Holiday Events
• Tuition Reimbursement
• Free CalCPA classes and events