[Hiring] Marketing Operations Manager @Planful

Role Description

The Marketing Operations Manager should understand the B2B lead lifecycle, the impact of cross-functional marketing programs, the systems that lie underneath effective marketing, and how to report on all of the above. We’re looking for someone who is relentless about data hygiene and database health and can effectively communicate issues and strive to resolve them. This role will provide support across the entire go-to-market team by strategically building and optimizing processes for flexibility and scalability.

Our tech stack includes Marketo, Salesforce, Outreach, ZoomInfo, UserGems, LeanData, Clari, and Wordpress. We do not expect you to be proficient in all of these systems for the role, but at least some experience in Salesforce is a must.

What you’ll do:

• Partner with internal stakeholders to drive campaign execution from requirements through designing, building, testing, delivering, and measuring.
• Help maintain documentation for workflows and processes and continuously educate others on marketing processes & SLAs, data definitions, and lead workflows.
• Leverage firmographic and behavioral segmentation to drive efficient and effective campaign targeting.
• Maintain reporting mechanisms across key GTM metrics such as lead and pipeline volume, conversion rates, and velocity.
• Perform recurring audits against core data source systems to ensure data integrity.
• Build, optimize, and maintain marketing operations processes for increased program effectiveness.
• QA system issues to ensure technical accuracy and adherence to best practices.

Qualifications

• 2+ years of experience using Salesforce.
• Strong problem-solving skills.
• Ability to analyze marketing data to identify areas for improvement and provide input on how to optimize our current marketing automation processes and architecture.
• Experience integrating and building tools into an existing tech stack.
• Ability to work independently, prioritize, and get things done.
• General understanding of marketing metrics.

Benefits

• 2 Volunteer days, Birthday PTO, and quarterly company Wellness Days.
• 3 months supply of diapers and meal deliveries for the first month of your Maternity/Paternity leave.
• Annual Planful Palooza, our in-person, company-wide culture kickoff held in cities like San Diego, Denver, and most recently - Palm Desert, California!
• Team-specific offsites in cities like New York, Sonoma, or our brand new HQ based in downtown San Francisco.
• Office hubs in San Francisco, Toronto, and London. We also offer benefits such as home office setup, and monthly wifi and cell phone reimbursements for all employees, in-office or remote.
• Company-wide Mentorship program with Executive sponsorship of CFO and Manager-specific monthly training programs.
• Employee Resource Groups such as Women of Planful, Parents of Planful, and many more. We encourage our teammates to bring their authentic selves to the team, and have full support in creating new ERGs & communities along the way.

Pay Transparency Statement

At Planful our top priority is to support our employees and ensure each individual has access to equal growth opportunities. Pay decisions take into consideration the individual's skillset, experience, knowledge, qualifications for the role, and specific work location.

Our salary band for this role is $75,000 - $90,000 USD per year + corporate performance bonus, dependent on working location and experience. More details about our company benefits can be found here .