[Hiring] Marketing Operations and Sales Enablement Specialist @Emapta

Role Description

Orchestrate Marketing Intelligence for High-Impact B2B Growth. Join as a Marketing Operations and Sales Enablement Specialist and orchestrate campaigns, automation, lead generation, and sales enablement across the global B2B media and marketing industry. Shape smarter workflows, amplify revenue opportunities, and elevate your international marketing career with Emapta—without leaving North Macedonia.

Your Daily Tasks

• Marketing Operations
  • Manage day-to-day marketing operations across assigned sectors and brands.
  • Coordinate campaign production, timelines, execution, and delivery.
  • Maintain operational processes, SOPs, and workflow documentation.
  • Identify opportunities to improve efficiency through automation and process optimization.
• Sales and Marketing Asset Management
  • Coordinate creative requests for sector-specific sales and marketing assets.
  • Manage production timelines to ensure accurate and timely delivery of materials.
  • Maintain quality control, brand consistency, and version control across all assets.
  • Organize and maintain shared resource libraries for internal teams and asset links.
• Sales Enablement Operations
  • Maintain sales presentations, product templates, and supporting resources.
  • Organize and manage the department's shared asset library.
  • Support internal communications, training, and distribution of sales materials.
• Lead Generation Support
  • Execute sector- and brand-specific lead generation campaign tactics.
  • Support implementation of campaign playbooks and roadmaps.
  • Coordinate campaign launches and optimization activities.
• Campaign Production and Marketing Automation
  • Coordinate production and deployment of multichannel marketing campaigns.
  • Build, schedule, test, and deploy email marketing campaigns and automated customer journeys.
  • Develop, maintain, and optimize nurture campaigns.
  • Monitor campaign performance and recommend improvements to increase effectiveness and efficiency.
• Marketing Systems and Reporting
  • Maintain marketing systems that support campaign execution.
  • Monitor campaign metrics and prepare performance reports.
  • Analyze campaign data and recommend operational improvements.
• Cross-Functional Collaboration
  • Collaborate with Executive Directors, Sales, Audience Experience Group (AEG), Audience Development, Design, Development, Editorial, and Product teams.
  • Support enterprise marketing initiatives through efficient execution and operational excellence.

Desired Outcomes

• Establish Marketing and Sales Enablement as a reliable, responsive partner that helps cross-functional teams achieve their goals.
• Equip Sales teams with timely, accurate, and effective marketing materials to support confident selling.
• Keep marketing assets, templates, and resources organized, current, and easily accessible across the organization.
• Refine operational processes to improve efficiency, consistency, and scalability.
• Execute marketing campaigns efficiently, consistently, and on schedule.
• Optimize lead generation, marketing automation, and workflows to support business growth.
• Drive measurable improvements in lead generation, sales support, and brand awareness.

Qualifications

• 3 to 5 years of relevant experience in marketing operations, campaign management, sales enablement, or a related field.
• Excellent written and verbal English communication skills.
• Confidence in communicating directly with U.S.-based stakeholders.
• Ability to ask questions, seek clarification, and communicate ideas confidently.
• Active participation in meetings, discussions, and collaborative initiatives.
• Strong collaborative mindset and ability to work as an integrated member of a global team.
• Ability to work effectively during U.S. Eastern Time-aligned hours.

Requirements

• Marketing operations experience.
• Campaign management.
• Marketing automation.
• Email campaign deployment.
• Automated customer journeys and nurture campaigns.
• Sales enablement.
• Lead generation campaigns.
• Marketing project management.
• Workflow and process improvement.
• Marketing asset management.
• Campaign reporting and performance analysis.
• Cross-functional coordination.
• SOP and process documentation.
• Strong generalist knowledge across multiple stages of the marketing execution process.

Marketing Technology

• Experience with CRM, email marketing, marketing automation, and project management platforms.
• Strong experience with Asana, an advantage.
• Experience with platforms comparable to Omeda for email campaigns and automated customer journeys.
• Experience with CRM platforms comparable to Launchpad.
• Familiarity with social media management platforms such as Brandwatch.
• Familiarity with HubSpot or comparable marketing automation platforms, an advantage.
• Ability to apply transferable MarTech expertise across new systems and platforms.

Benefits

• Private Medical Insurance.
• Access to Sportmaster.
• Career growth opportunities.
• Global career exposure.
• Diverse and supportive work environment.
• Unlimited upskilling through Emapta Academy courses.

Company Description

Our client is a digital-first B2B media and marketing company with 100 years of industry expertise. They connect specialized professional communities with trusted content while helping advertising partners achieve measurable growth. Their solutions span digital advertising, integrated campaigns, marketing strategy and production, lead generation, events, webinars, podcasts, market research, and continuing education.