Role Description
As a Marketing Operations Analyst (Data & Systems), you will be tasked with getting under the hood of complex systems to solve data puzzles, in a technical research and optimization role focused on the integrity of our marketing engine rather than campaign execution.
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Technical research and diagnostics: conduct deep-dive audits into system behaviors, sync errors, and workflow logic, using AI tools to accelerate pattern detection and root-cause analysis.
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Data hygiene and cleanup: lead ongoing initiatives to de-duplicate records, normalize data fields, and overhaul legacy processes within Marketo and Salesforce.
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Prescriptive problem solving: design fixes, draft technical requirements, and prescribe solutions to improve system efficiency.
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Advanced reporting and analysis: maintain lifecycle models and ensure leads are moving through the funnel correctly.
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Secondary administration: support the primary admins in managing the connective tissue of our stack.
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Systems documentation: create and update technical documentation to ensure transparency and scalability.
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Deliver against clear success measures, including reducing the sync error rate between Marketo and Salesforce by 50 percent in the first six months.
Qualifications
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3 or more years in Marketing Operations with a heavy focus on data analysis and systems architecture.
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Advanced proficiency in Marketo and Salesforce.
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An analytical mindset with a high tolerance for auditing thousands of rows of data.
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The ability to translate complex technical findings into clear, actionable insights.
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A systems lens, understanding how changes in one tool impact reporting.
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AI fluency, with comfort using AI tools to draft workflow logic and accelerate data analysis.
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A Bachelor's degree in Marketing, Business Administration, Data Science, or a related field, or an equivalent combination of work experience.
Requirements
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Relentlessly curious and committed to continuous learning.
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Ability to actively seek out new solutions and experiment thoughtfully.
Benefits
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Equity & Rewards: Restricted Stock Units (RSUs), Employee Stock Purchase Plan (ESPP).
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Time Off & Wellbeing: Flexible time off, Paid company holidays, Gender-neutral parental leave.
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Insurance & Financial Security: Medical, dental, and vision coverage, 401(k) retirement plan with company match.
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Work Perks & Flexibility: Home office allowance, Mobile phone reimbursement.
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Wellness & Lifestyle: Wellness coach, Fertility coverage, Adoption & surrogacy reimbursement.