[Hiring] Marketing Operations Analyst @Lightspeed DMS

Role Description

Lightspeed is seeking a Marketing Operations Analyst to join our Revenue Operations team. Reporting to the VP of Revenue Operations, you’ll be the strategic partner and cross-functional ambassador for our Marketing and BDR teams — owning the systems, measurement frameworks, and data that power lead generation, BDR performance, and marketing ROI. This is a high-impact role for someone who brings both analytical rigor and operational instinct, and who wants to shape how a growing company measures and improves its entire pipeline generation motion.

As our Marketing Operations Analyst, you’ll be the operational backbone connecting marketing strategy to execution — owning our marketing systems, measurement frameworks, and the data that drives decisions across marketing, BDR, and sales.

• HubSpot Administration & Marketing Systems
  • Serve as the HubSpot admin and expert, owning configuration, workflows, automation, and best practices across the platform.
  • Own the Salesforce–HubSpot integration and serve as the marketing thought leader on Salesforce solution design.
  • Own contact data management, list hygiene, UTM methodology, and tradeshow lead workflow.
• Marketing Reporting, Attribution & Funnel Performance
  • Drive a consistent MQL–SQL methodology and funnel reporting across HubSpot, Salesforce, and PowerBI.
  • Develop and refine attribution methodologies that connect marketing program spend, campaign activity, and BDR outbound to pipeline and bookings.
• Lead Routing, BDR Performance & Sales Process
  • Drive lead routing strategy and partner with technical resources to improve how leads are assigned, scheduled, and handed off.
  • Own conversion rate reporting and BDR performance analytics from activity through closed-won.
• AI, Enrichment & Marketing Intelligence
  • Serve as the business owner for AI and automation initiatives across the marketing and BDR motion.
  • Drive data enrichment and account intelligence strategy, and leverage conversation intelligence tools like Gong.
• Cross-Functional Partnership
  • Act as the strategic partner and ambassador across Marketing, BDR, Sales Operations, CS Operations, and Revenue Operations.

Qualifications

• 3–5 years in Marketing Operations, Revenue Operations, or a similar B2B SaaS role.
• HubSpot administration required — deep hands-on experience with workflows, automation, and HubSpot-Salesforce integration.
• Strong analytical skills with experience building funnel reporting, attribution models, and dashboards across HubSpot, Salesforce, and PowerBI or similar.
• Experience with BDR/SDR performance tracking, lead routing, and lead-to-opportunity conversion optimization.
• Familiarity with sales engagement platforms (Outreach, HubSpot Sales, Gong Engage, or similar), data enrichment tools, and the broader MarTech stack.

Requirements

• Clear communicator who translates business needs into operational solutions and brings alignment across marketing, sales, and RevOps teams.
• Data-driven with a frameworks mindset — you build systems and methodology, not just reports.
• Self-starter who thrives in fast-moving environments, can manage competing priorities, and brings curiosity about AI and emerging marketing technology.

Benefits

• Remote work opportunity.
• Salary range: $75,000 — $82,410 USD.

Inclusion and Diversity at Lightspeed

At Lightspeed, we celebrate the uniqueness of every individual and encourage diverse perspectives. We believe that inclusion drives innovation and fosters meaningful connections. We are committed to building an environment where everyone feels valued and empowered to make an impact.

Equal Employment Opportunity Statement

Lightspeed is an Equal Opportunity Employer and is dedicated to building a diverse and inclusive workforce. All qualified applicants will be considered for employment without regard to race, color, creed, ancestry, national origin, gender, sexual orientation, gender identity, gender expression, marital status, religion, age, disability, veteran status, or any other protected category.

Important Note

Applicants must be authorized to work in the U.S.

Ready to apply? Take the next step in your career—apply today and join a team where your skills will make an impact!