[Hiring] Marketing Manager - Digital Marketing & Strategy @BIS Safety Software

Role Description

BIS Safety Software is a SaaS company on a mission to change how organizations manage safety, learning, and compliance. We are looking for a Marketing Manager who wants to help shape how the market understands what we do.

This is a new role that sits at the intersection of marketing strategy and execution. You'll work closely with leadership to turn marketing strategy into real, measurable progress while guiding a small marketing team through campaigns, content, and digital programs. This is a very hands-on role, and we are specifically looking for someone who enjoys building campaigns, improving messaging, and working directly with the marketing systems that drive performance. This is also a genuinely fast-paced role.

In this role, you'll be expected to:

• Lead and develop the marketing team: managing and mentoring a small but capable team, running regular 1-to-1's, providing clear direction and feedback, and maintaining alignment between marketing initiatives and company priorities.
• Oversee marketing execution: work directly with the team to produce marketing materials including website content, landing pages, campaigns, and promotional assets; review and refine marketing copy to ensure alignment with company messaging and positioning.
• Drive digital marketing initiatives: help oversee and contribute directly to website optimization, landing page development, SEO, AEO, Google Ads and digital advertising programs, marketing analytics and campaign performance tracking, and conversion optimization across digital channels.
• Coordinate marketing systems and priorities: ensure marketing initiatives remain organized and intentional, helping prioritize projects based on impact, working with leadership to refine messaging and marketing direction, and coordinating work with internal teams and external marketing partners.

Qualifications

• Experience both leading people and building marketing systems.
• Roughly 5-7 years of marketing experience, with some experience coordinating or managing a small team.
• Comfortable operating at both the strategic and execution level, but are first and foremost a doer.
• Owned marketing campaigns or initiatives from start to finish, with tangible outcomes you can point to.
• Strong digital marketing knowledge including SEO, paid media, and website optimization.
• Demonstrated strong judgment when evaluating messaging, copy, and campaign quality.
• Comfortable using marketing data and performance signals to guide decisions.
• Use AI solutions to improve the speed and quality of your work.
• Mindset focused on continuous improvement.
• Think critically about messaging and positioning, always asking whether copy and campaigns actually move the buyer forward.
• Thrive in fast-paced environments where a high volume of marketing initiatives are moving simultaneously.
• Humble, eager to learn, and happy to ask questions and seek clarity where needed.

Requirements

• Experience in B2B or SaaS environments, though operational marketing experience in a structured environment is the more important factor.
• Experience with SEO strategy, content marketing, and digital campaign management.
• Familiarity with marketing automation platforms, CMS tools, and analytics dashboards.
• A working understanding of how to measure and improve marketing-qualified lead generation.
• Experience building or improving marketing production processes and workflows.
• Exposure to safety, training, compliance, or other regulated industry verticals.

Benefits

• Employee Stock Ownership Plan (ESOP).
• Full medical, dental, and vision coverage.
• Life insurance and disability insurance.
• Health spending account.
• Flexible working hours.
• On-the-job training and growth opportunities.
• $85,000 - $110,000 a year. Salary ranges are based on experience, reflecting the unique skillset each individual brings to the role.

How to apply

When applying, please include a short note describing one marketing initiative you personally improved or optimized, and what the outcome was. We are interested in how candidates think about improving marketing performance, not just participating in campaigns.

Visit our Careers Page for more information.

We sincerely thank all applicants for their interest. Only those selected for interviews will be contacted.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.