[Hiring] Marketing Manager @Lean Marketing

Role Description

Rosso Coffee Group is looking for a marketer who wants to actually do marketing. Not wait for a task list. Not disappear into dashboards, tech fixes and internal requests. You’ll take ownership of three commercial outcomes — North Melbourne sales, wholesale opportunities and Shopify revenue — and get the freedom, tools and support to move them.

This is a role for someone who likes ideas, likes shipping, likes figuring things out and knows how to keep the main thing the main thing.

The opportunity is to take existing brand assets, SOPs, Klaviyo infrastructure, campaign rhythms, systems and a growing GoHighLevel setup and turn them into a focused commercial marketing machine.

You’ll get to play as a marketer:

• Test ideas, build campaigns, create demand, improve what works and kill what doesn’t.

Our commercial priorities are clear:

• Grow North Melbourne venue sales
• Generate qualified wholesale opportunities
• Grow Shopify revenue

What you’ll own:

• Own the marketing game plan.
• Keep North Melbourne sales, wholesale SQLs and Shopify revenue visible, prioritised and moving.
• Know what we’re doing, why it matters and what we are deliberately choosing not to do.
• Grow North Melbourne sales through various channels.
• Build the wholesale funnel using Rosso’s existing café-owner community.
• Grow Shopify revenue by owning conversion and retention opportunities.
• Run paid campaigns and manage ongoing Meta advertising.
• Run the email rhythm with regular broadcasts and campaigns.
• Own campaign production from planning to improvement.
• Make the marketing stack work harder by moving workflows into GoHighLevel.
• Protect the priorities by triaging incoming marketing requests.

What good looks like:

• First 30 days: Find and attack revenue opportunities, establish marketing cadences, baseline sales and learn existing SOPs.
• By 60 days: Paid campaigns running consistently, regular email broadcasts, and a visible pipeline of work.
• By 90 days: Building the next 90-day marketing plan and operating independently.

Your three headline KPIs are:

• North Melbourne: venue sales
• Wholesale: qualified SQLs created in GoHighLevel
• E-commerce: Shopify revenue

Qualifications

• Comfortable with CRM and marketing automation platforms; GoHighLevel experience is highly preferred.
• Klaviyo experience — flows, broadcasts, segmentation and revenue-focused email marketing.
• Shopify knowledge — practical marketing updates, offers, landing pages and e-commerce fundamentals.
• Meta Ads experience — launching, monitoring and optimising campaigns.
• Canva proficiency — producing clean, on-brand campaign assets quickly.
• Experience with AI tools — using them as genuine leverage.
• Marketing analytics and reporting skills — turning numbers into decisions.
• Bonus points for experience in hospitality, local-area marketing, community marketing, lifecycle marketing or B2B lead generation.

Requirements

• Can-do attitude and ability to figure things out.
• Ability to manage up well and work with an energetic founder.
• Comfortable prioritising and holding the line on new ideas.
• Commercially minded with a focus on sales and revenue.
• Good design eye for marketing materials.

Benefits

• Real ownership of three commercial outcomes.
• Room to experiment with campaigns and ideas.
• Direct access to the founder for quick decision-making.
• A strong foundation with existing SOPs and systems.
• A genuine marketing playground with various channels to explore.
• A full-time role with room to grow as the marketing function expands.

Company Description

Rosso is a Melbourne coffee group spanning our North Melbourne venue, wholesale coffee business and e-commerce brand. At the centre of it is a founder who genuinely loves coffee and has built a strong community around it — including an engaged community of café owners.